Audience console

What is an Audience Console?

The Audience Console is the central screen that webinar viewers see when attending an event within the ON24 Platform. It’s a customizable digital interface that contains all the interactive and informational elements of a webinar experience. Features such as Q&A panels, chat boxes, content libraries, and polls are displayed here, allowing attendees to engage directly with presenters and content.

For marketers, the Audience Console represents the primary engagement environment—where audience participation, content interaction, and brand presentation come together. A well-designed console creates a seamless, branded experience that keeps attendees active and focused throughout the event.

Why it matters

• Reinforces brand identity: Marketers can customize the console to include brand colors, logos, and visuals that strengthen brand recognition.
• Enhances attendee engagement: Combines interactive features like polls, emoji reactions, and chat tools to keep audiences involved.
• Improves content delivery: Provides quick access to downloadable assets such as reports, eBooks, or case studies through embedded content libraries.

How it’s used

• Build a branded environment with company logos, color palettes, and custom backgrounds that align with the event theme.
• Add real-time engagement tools such as Q&A boxes, live polls, or emoji reactions to increase interactivity.
• Use the content library to host supplementary materials, like one-pagers or product guides, that attendees can access during or after the webinar.
• Include a pre-webinar lobby with relevant content or videos to capture audience attention before the event starts.
• Design the console layout to focus on the most important webinar elements—such as speaker video, slides, or calls-to-action.
• Integrate with other ON24 capabilities, like Webinar Analytics, to measure how audiences engage with console features in real time.

Key benefits

• Customized attendee experience: Tailors each event’s interface to reflect brand identity and audience needs.
• Improved engagement tracking: Monitors participation through interactive tools like polls and chat.
• Streamlined content access: Houses related marketing materials in one accessible hub.
• Enhanced interactivity: Promotes real-time participation that builds community and connection.
• Higher retention: Encourages repeat attendance by creating polished, enjoyable webinar experiences.
• Scalable design: Templates can be reused or adapted for different webinar types and campaigns.

Frequently Asked Questions

1. What is the Audience Console in ON24?
   • The Audience Console is the main webinar interface where attendees view presentations, participate in chats or polls, and access downloadable resources.
2. What features are included in an Audience Console?
   • It can include Q&A boxes, live chat, polls, content libraries, and engagement tools like emoji reactions or surveys.
3. How does customizing the Audience Console help marketers?
   • Customizing the console allows marketers to reinforce brand identity, create visually engaging experiences, and personalize the attendee journey.
4. Can the Audience Console improve engagement?
   • Yes. Interactive tools like polls, Q&A, and chat drive higher participation and help marketers gather valuable insights from attendees.
5. How can marketers use Audience Console data?
   • Data from the console can be analyzed using ON24 analytics to understand viewer behavior, optimize engagement strategies, and improve future webinar performance.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.