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AI marketing

Using artificial intelligence to create, draft and execute marketing campaigns.

Overview

  • Automated intelligence

    AI marketing uses machine learning to generate, optimize, and scale campaigns more efficiently.

  • Personalized engagement

    Enables marketers to tailor content and experiences based on real-time audience insights.

  • Data-driven performance

    Transforms analytics into predictive recommendations that improve ROI and conversion.

What is AI Marketing?

AI marketing uses artificial intelligence and machine learning to help marketers plan, draft, and optimize campaigns automatically. Within the ON24 Intelligent Engagement Platform, AI marketing tools assist in content creation, audience segmentation, and performance optimization. These capabilities allow marketers to scale engagement strategies, personalize communications, and enhance decision-making with predictive analytics.

Why it matters

  • Enhances productivity: Automates repetitive marketing tasks, freeing teams to focus on creative and strategic priorities.
  • Improves targeting precision: Uses audience behavior and engagement data to deliver more relevant messaging.
  • Drives higher ROI: Applies data insights to identify what content and campaigns generate the best outcomes.

How it’s used

  • Generate AI-powered content for webinars, landing pages, and personalized experiences.
  • Use predictive analytics to determine when and how audiences engage with content.
  • Automatically segment audiences by intent or behavior for personalized outreach.
  • Analyze campaign data to recommend future content or event strategies.
  • Integrate with ON24 tools to generate transcripts, repurpose content, and optimize engagement at scale.

Key benefits

  • Increases efficiency: Automates content creation, scheduling, and reporting processes.
  • Boosts personalization: Aligns campaign messaging with audience needs through data-driven insights.
  • Accelerates engagement: Optimizes campaigns in real-time to match buyer intent and journey stage.
  • Scales performance: Enables marketing teams to expand campaign reach without additional manual effort.
  • Empowers creativity: Provides insights and content suggestions to help marketers focus on storytelling.
  • Improves attribution: Links engagement data directly to pipeline performance and conversions.

Frequently Asked Questions

  1. What is AI marketing?
    • AI marketing uses artificial intelligence to automate the creation, optimization, and delivery of marketing campaigns.
  2. How does AI marketing improve engagement?
    • It analyzes audience behavior to deliver personalized content, timing, and recommendations that drive stronger connections.
  3. What are examples of AI marketing in ON24?
    • ON24 uses AI for content generation, engagement scoring, and predictive analytics to personalize digital experiences.
  4. How can AI marketing improve ROI?
    • By automating repetitive tasks and optimizing campaigns, AI marketing helps identify which activities generate the highest conversions.
  5. Is AI marketing suitable for all industries?
    • Yes. AI marketing can enhance engagement and pipeline performance across industries like B2B, life sciences, financial services, and professional sectors.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.