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AI-generated content

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

What Is AI-Generated Content?

AI-generated content refers to digital material—such as text, images, captions, or summaries—created by software that leverages machine learning and Large Language Models (LLMs). These systems analyze vast amounts of data to produce human-like language, creative assets, and insights automatically.

Within the ON24 Intelligent Engagement Platform, AI-generated content helps marketers scale personalization and accelerate content creation. Whether summarizing webinar transcripts, refining on-demand captions, or generating customized follow-up messages, ON24 uses AI to turn engagement data into meaningful, personalized experiences.

Why Does AI-Generated Content Matter?

Modern marketing requires speed, scale, and personalization. AI-generated content enables teams to deliver more relevant and timely communications without adding manual effort.

For ON24 customers, this means being able to:

  • Automatically generate webinar summaries, recaps, and captions.
  • Create personalized recommendations and outreach based on engagement behavior.
  • Maintain brand consistency while increasing output.

By combining first-party engagement data with AI models, ON24 transforms audience insights into dynamic content that fuels continuous engagement.

What Is AI-Generated Content Used For?

AI-generated content is used across the ON24 platform to improve efficiency, quality, and personalization at every stage of the digital engagement journey. Examples include:

  • On-Demand Transcriptions & Captions: AI refines transcriptions, corrects errors, and improves accessibility.
  • Automated Content Summaries: Summarize key takeaways from webinars and events for faster repurposing.
  • Personalized Nurture Assets: Generate tailored content and email copy based on attendee engagement.
  • AI-Powered Insights: Use machine learning to interpret audience behavior and generate relevant next steps or follow-up recommendations.

Together, these capabilities help marketers save time while delivering content that feels custom-built for every audience.

Key Benefits of AI-Generated Content

  1. Scalability: Produce high-quality, data-driven content faster than ever.
  2. Personalization: Tailor messaging and assets based on individual and account-level engagement.
  3. Efficiency: Reduce manual workloads and accelerate campaign timelines.
  4. Accuracy: Improve transcription and caption quality using intelligent autocorrect and contextual analysis.
  5. Insight-Driven Creation: Leverage AI and first-party data to ensure every asset aligns with audience interests.

FAQs About AI-Generated Content

  • What technologies are used to create AI-generated content?
    • AI-generated content is powered by machine learning and Large Language Models (LLMs) that analyze patterns in language and behavior to produce human-like results.
  • How does ON24 use AI-generated content?
    • ON24 uses AI to generate transcriptions, summarize webinar sessions, personalize content recommendations, and refine language in captions and engagement experiences.
  • Is AI-generated content customizable?
    • Yes. ON24 customers can edit, adjust, and brand AI-generated outputs to match tone, messaging, and visual standards.
  • Does AI-generated content replace human creativity?
    • No. AI enhances efficiency and personalization, but human strategy, oversight, and creativity remain essential for brand voice and storytelling.

Conclusion

AI-generated content is revolutionizing how marketers create, personalize, and scale digital experiences. By combining machine learning, large language models, and first-party engagement data, ON24 empowers teams to deliver faster, smarter, and more relevant content—driving deeper audience connections and measurable business growth.