Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

Get started
Get started

AI-generated content

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

Overview

  • Automated creation

    AI-generated content uses machine learning to produce text, images, and assets quickly and at scale.

  • Marketing efficiency

    Helps teams accelerate campaign development and optimize personalization across digital channels.

  • Data-driven creativity

    Combines automation with audience insights to improve message accuracy and engagement.

What is AI-Generated Content?

AI-generated content refers to marketing or informational material created using artificial intelligence tools such as machine learning and Large Language Models (LLMs). Within the ON24 Intelligent Engagement Platform, AI-generated content supports marketers by drafting summaries, captions, and transcriptions, and by helping to repurpose webinar content into new formats. This automation allows teams to maintain consistency, save time, and scale campaign output without sacrificing quality or compliance.

Why it matters

  • Increases productivity: Automates the generation of copy, visuals, and data summaries to accelerate campaign workflows.
  • Enables scale: Expands a team’s ability to create personalized content for multiple audiences and channels.
  • Improves engagement: Produces dynamic, data-informed assets that match audience intent and behavior.

How it’s used

  • Generate event recaps, email summaries, and follow-up materials from live or on-demand ON24 webinars.
  • Convert webinar transcripts into articles, social posts, or thought leadership content.
  • Use AI tools to suggest headlines, calls-to-action, and campaign messaging based on performance data.
  • Automatically generate captions and transcriptions to improve accessibility and compliance.
  • Support multi-language engagement by creating translated or localized content variants.

Key benefits

  • Faster content creation: Streamlines production cycles by automating first drafts and repetitive writing tasks.
  • Enhanced consistency: Ensures brand voice alignment across campaigns through AI-assisted style guidance.
  • Data-informed messaging: Leverages engagement analytics to refine tone, keywords, and topics.
  • Improved accessibility: Provides instant captions, summaries, and transcripts to enhance content reach.
  • Greater creative capacity: Frees teams to focus on strategy, storytelling, and audience experience.
  • Continuous optimization: Learns from performance data to suggest improvements for future campaigns.

Frequently Asked Questions

  1. What is AI-generated content?
    • AI-generated content is text, audio, video, or visuals created using artificial intelligence tools that leverage machine learning or LLMs.
  2. How does ON24 use AI-generated content?
    • ON24 uses AI to help marketers repurpose webinar data, generate content summaries, and automate captions or transcripts for accessibility.
  3. Is AI-generated content reliable?
    • When combined with human review, AI-generated content provides scalable, accurate output that aligns with marketing best practices and compliance.
  4. How does AI-generated content help marketers?
    • It accelerates campaign production, enhances personalization, and provides insights to optimize engagement strategies.
  5. Can AI-generated content replace human creativity?
    • No. AI enhances human creativity by handling repetitive tasks and providing data-backed recommendations, allowing marketers to focus on storytelling.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.