Advanced analytics and reporting

What Is Advanced Analytics and Reporting?

Advanced Analytics and Reporting is an add-on product within the ON24 Intelligent Engagement Platform that gives marketers enhanced visibility into webinar and content performance. This feature helps teams accurately measure and demonstrate the ROI of their digital engagement programs.

With advanced analytics, you can define and optimize your marketing funnel, identify buying signals, and predict engagement using AI-powered insights. It’s designed to move beyond basic reporting—transforming data into intelligence that helps marketers make smarter, faster decisions.

What Is Advanced Analytics and Reporting Used For?

Advanced Analytics and Reporting is used to turn raw engagement data into clear, actionable insights that drive business growth. Instead of guessing what’s working, marketers can see exactly how audiences interact with their webinars, content hubs, and personalized experiences.

ON24’s analytics tools include advanced filtering, funnel analytics, and engagement reporting that help identify both individual and account-level behaviors. With these insights, marketers can better understand where prospects are in their journey, what content resonates, and which actions signal intent to buy.

This capability empowers teams to:

• Quantify webinar performance and ROI
  
• Spot high-value accounts using buying signals
  
• Strengthen alignment between sales and marketing
  
• Improve audience targeting and follow-up
  

How Can You Use Advanced Analytics and Reporting?

Advanced Analytics and Reporting helps marketers pinpoint what’s working—and where to focus next.

Here are a few ways to apply it:

1. Filter engagement data by email domain, registration source, or campaign channel to identify top-performing lead sources.
   
2. Analyze account-level engagement using ON24’s engagement profiles to prioritize sales outreach.
   
3. Monitor funnel performance to see how audiences move from awareness to conversion.
   
4. Predict behavior with AI to identify buying signals and optimize future campaigns.
   

By transforming engagement data into practical insights, marketers can improve ROI, align with sales, and make more informed strategic decisions.

Key Benefits of Advanced Analytics and Reporting

1. Data-Driven Decision-Making – Understand what drives engagement and conversions.
   
2. AI-Powered Insights – Predict behavior and identify buying intent with confidence.
   
3. Funnel Optimization – Visualize how audiences move through your marketing funnel.
   
4. Improved ROI Measurement – Quantify the true impact of your webinar and content programs.
   
5. Stronger Sales and Marketing Alignment – Share actionable insights that guide follow-up and prioritization.
   

FAQs About Advanced Analytics and Reporting

What’s included in ON24 Advanced Analytics?
Advanced Analytics includes enhanced filtering, funnel analytics, buying signal reports, and account-level engagement profiles to help you understand performance across your digital programs.

• How does it differ from standard analytics?
  • Standard analytics track attendance and engagement metrics. Advanced Analytics adds AI insights, funnel visualization, and deeper account-level reporting for more strategic decision-making.
• Do I need special setup to use Advanced Analytics?
  • No. It’s available as an add-on product for ON24 customers and integrates seamlessly with the existing platform.
• Where can I learn more about this feature?
  • If you’re an ON24 customer, read our Knowledge Base article on Standard and Advanced Analytics to explore feature details and setup guidance.

Conclusion

Advanced Analytics and Reporting gives marketers the visibility they need to turn engagement into measurable growth. By combining first-party data, AI-powered insights, and funnel analytics, ON24 helps you understand what drives results—so you can prove ROI, optimize campaigns, and scale engagement across every touchpoint.