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Account engagement profile (AEP)

A ON24 Platform feature that summarizes an account’s interactions with ON24-based webinars, content hubs and personalized landing pages.

What Is an Account Engagement Profile (AEP)?

An Account Engagement Profile (AEP) is a feature within the ON24 Intelligent Engagement Platform that provides a comprehensive summary of an account’s interactions across all ON24-powered experiences — including webinars, content hubs, and personalized landing pages.

Unlike individual attendee data, the AEP consolidates engagement across an entire organization, giving marketers and sellers a holistic view of account activity. This enables teams to better understand which accounts are most engaged, what content resonates, and where to focus their next marketing or sales actions.

Why Does an Account Engagement Profile Matter?

In today’s account-based marketing (ABM) environment, engagement data is more valuable than ever. ON24’s Account Engagement Profile transforms first-party engagement data into actionable account-level insights — all powered by AI-driven analytics.

With AEPs, marketing teams can:

  • Identify high-value accounts showing strong buying intent.
  • Understand which content and webinars drive the most engagement.
  • Equip sales teams with data to personalize outreach.

For revenue teams, the AEP bridges the gap between marketing engagement and sales intelligence, helping organizations move from raw data to real pipeline opportunities.

Key Benefits of Account Engagement Profiles (AEPs)

  1. Holistic Account View – See all engagement from a single account across ON24 webinars, content hubs, and landing pages.
  2. AI-Driven Insights – Use AI to identify engagement trends and intent signals at the account level.
  3. Support for ABM Strategies – Prioritize accounts based on real interaction data to focus resources where it matters most.
  4. Deeper Personalization – Understand account interests to tailor content and experiences.
  5. Pipeline Acceleration – Align marketing and sales around the same engagement data to drive revenue faster.

FAQs About Account Engagement Profiles (AEPs)

  • What does an Account Engagement Profile include?
    • It includes a summary of all interactions an account has with ON24-based webinars, content hubs, and personalized landing pages.
  • How is an AEP different from individual engagement data?
    • Individual profiles track single-user behavior, while an AEP consolidates engagement data across all contacts from the same company or organization.
  • Why is AEP important for account-based marketing?
    • It helps identify and prioritize accounts showing the strongest engagement signals, allowing marketing and sales teams to personalize follow-ups and accelerate deals.
  • Can AEP data integrate with CRMs or marketing automation tools?
    • Yes. ON24 AEP data can be integrated with tools like Salesforce, Marketo, and HubSpot to enrich ABM programs and improve lead scoring models.

Conclusion

The Account Engagement Profile (AEP) is a core ON24 feature that turns engagement activity into actionable account-level intelligence. By combining first-party data with AI, AEPs help marketing and sales teams understand how accounts interact across digital experiences — empowering more personalized outreach, stronger relationships, and faster revenue growth.