Unleash the power of your marketing momentum

Achieve New Heights | Unleash Your Marketing Momentum

Data, personalization and engagement are the cornerstones of a predictable, profitable pipeline. Learn how to build them into the very DNA of your marketing engine when you attend our opening keynote, presented by Matt Heinz, President of Heinz Marketing. You’ll get the insights you need to break down silos and smash your marketing goals. 

You’ll learn: 

• How to use data to identify, target, and engage your buyers that are in-market
• The approach to personalization that should be inherent in all your marketing
• How to take relevant action on the buying signals that emerge from engagement
• How to take your marketing momentum and use it to build predictability into your pipeline

Rapid-Fire B2B Trends | Keep, Kill, or Double-Down

Are you a trend chaser or a trendsetter? Between keeping up with your industry, your competitors and your audiences, it’s not easy to keep your finger on the pulse and your eye on the prize. And when it seems like your peers have it all figured out, how can you help but feel like an island in a sea of trends, waves, and noise?

Learn to identify the passing fads from the practices that grow into institutions when you join us for this special rapid-fire session at Momentum! Together with our partners at Drift, PFL, Integrate, and Allocadia, we’ll put today’s B2B trends to the test to see what should stay, what should go and what trends our B2B experts believe are worth doubling-down on.

We’ll also explore:

• Ways to tune out the noise and focus on the health of your marketing programs
• What to be on the lookout for as buyers and the buying journey continues to evolve
• How to take a trend and mold it so it fits within the context of your business, goals, and objectives

The “Not So Typical” Marketing Hack-A-Thon

There are moments when B2B marketing can feel shrouded in mystery, even for seasoned pros. And, with all that’s expected of marketers today, it’s easy to feel stuck in a rut. But, when you’re sick of the same old marketing tactics and sales pitches, a breath of fresh air isn’t just helpful – it’s necessary.

From ideation to innovation, concept to execution, it’s time to introduce some levity into the equation. 

Join us for a “not so typical” Marketing Hack-A-Thon at Momentum! Our partners at Rollworks, Sendoso, Vidyard, and Bombora will put their marketing prowess to the test and craft a marketing strategy where creativity isn’t just encouraged – it’s required.

Tune in and learn from our panelists as they:

• Describe their go-to-market approach to targeting, positioning, and alignment
• Present their unique channel strategies and means of engagement
• Share their thoughts on what it means – and how – to be creative and innovative in B2B

Let’s kick up the dust, relieve some pressure and make some breakthroughs.

Accelerate Momentum | A Fireside Chat with Latané Conant, CMO at 6sense

Marketing, by nature, can be unpredictable. But every time the tide turns, it feels like we throw our playbooks to the wind, sacrificing programs, tech, team members … even our own sanity to chase moving targets and whiplash faster than the competition. So how do we stop the madness and start building on the momentum we’ve already worked so hard to build? 

During this session, we’re exploring how to capitalize on both our accomplishments and the lessons we’ve learned to ride the wave of rising expectations instead of letting it pull us under – not only of our marketing programs, but our careers, our org charts and our lives. 

You’ll leave this fireside chat with insights on how to:

• Accelerate career momentum
• Keep building on positive team dynamics and troubleshoot problem areas
• Make marketing unicorns by blending new trends with old traditions
• Find a growth pace that aligns your goals, values and bottom lines

A B2B Heart-to-Heart | Building Momentum As a Unified Revenue Team

You can’t build momentum when sales and marketing teams don’t see eye to eye. And when bad habits turn into ingrained practices, the gaps between them widen and marketing programs suffer. 

During this session at Momentum, Terminus, LeanData, and Allego, will get to the heart of the issue and determine what it takes to strike the kind of alignment that drives real results.

You’ll hear about:

• The best (and worst) ways marketers can help Sales succeed 
• How marketers can excite and engage their sales teams 
• The rewards and opportunities that are created when you come together as a single revenue team

The MOMENTUM Playbook

The journey of a B2B marketer is long and winding. But while it has its hurdles and distractions – amplified by the weight of growing expectations to deliver more – it also has its moments of clarity and of pride. And it’s in those moments that the road ahead clears and you can really start to gain momentum.

Join us for our final roundtable at Momentum! Together with the experts from NetLine and Demandbase, we’ll craft the chapters to the Momentum Playbook – surfacing the trials, unpacking the lessons, and sharing the moments of triumph that line the journey of a B2B marketer.

You’ll also learn from discussions on:

• How to keep your marketing fresh and your buyers engaged
• The stumbling blocks to be wary of in your marketing programs and in your marketing career
• How to navigate and redefine expectations for “more” while staying on track to achieve your goals

Get the final push you need to blaze your own trail on the road ahead.