Beyond Digital Events: A Strategy to Uncover Buying Signals
âJoin Tessa Barron VP of Marketing at ON24 and Jessie Johnson, Principal Analyst at Forrester to learn how to transform your webinars and virtual events into a powerful channel for collecting and understanding buyer intent, qualifying leads and optimizing content.
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B2B marketers today have more data than ever before, but more data doesnât always translate into meaningful insights. As we strategize on engaging prospects and customers across marketing channels, itâs crucial to understand how you can extract buying signals from these high-value interactions.
Join Tessa Barron VP of Marketing at ON24 and Jessie Johnson, Principal Analyst at Forrester for, âBeyond Digital Events: A Strategy to Uncover Buying Signalsâ to learn how to transform your webinars and virtual events into a powerful channel for collecting and understanding buyer intent, qualifying leads and optimizing content.
Key takeaways include:
- Whatâs top of mind for marketers going into 2024
- How to evaluate marketing channels for data-driven insightsÂ
- The key signals to capture from digital events and webinars
- Ways to use signals to improve follow-up and content performance
Itâs time to make your digital events work harder and smarter next year â register now!
