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Unleash the power of your marketing momentum

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Let’s Kick Up Some Dust

Technology has both empowered and challenged marketers to deliver more: More data, more engagement, more channels, more results. And, while our overall impact has grown, our resources and budgets have not, making it harder than ever to maintain momentum, let alone build upon it. That said, nothing helps you achieve record pace like a running start. Let’s kick up some dust, make new breakthroughs and accelerate momentum for 2023 and beyond.

Get Ready to Accelerate Your Momentum

Watch the Adobe & ON24 Momentum Summit 2022 on-demand now. Hear from B2B martech leaders as they share the plays behind their biggest wins, top-secret tips, and most pivotal a-ha moments to help you build an unstoppable marketing machine.​

Get new and unique perspectives on: ​

  • The data that matters and how to make it actionable ​
  • The B2B trends that you should be jumping onboard with – or avoiding all together​
  • And how you can set your marketing team up for success

Watch now and unleash the power of your marketing momentum

Watch On-Demand Now

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Agenda

Closing Keynote Track
Opening Keynote Track
Panel Track
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Welcome Remarks

Opening Keynote Track

Speakers

Dan Harrison

Managing Director & Vice President, APJ at ON24

Welcome Remarks

Dan Harrison

Managing Director & Vice President, APJ at ON24

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Unleash Your Marketing Momentum

Opening Keynote Track

While digital transformation is nothing new, our current time has forced many of us to speed up adoption in ways we could have never anticipated. But rather than fear the change, or struggle to adapt, we’ll deep dive into how digital transformation, when doing it right, actually enables us to not only drive growth and innovation but accelerate our success.

Key takeaways include: 

  • How to break down silos and partner with sales and CX to build an unstoppable revenue engine 
  • Leverage data to generate actionable insights and improve customer experience
  • How having the right marteh stack can enable your marketing team to innovate and better contribute to overall revenue

There’s no better time than now to embark on YOUR digital transformation journey and unleash your marketing momentum for 2023 and beyond!

Speakers

Fraser McNaughton

Chief Marketing Officer at Grant Thornton Australia

Unleash Your Marketing Momentum

Fraser McNaughton

Chief Marketing Officer at Grant Thornton Australia

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Rapid-Fire B2B Trends | Keep, Kill Or Double-Down

Panel Track

Are you a trend chaser or a trendsetter? Between keeping up with your industry, your competitors and your audiences, it’s not easy to keep your finger on the pulse and your eye on the prize. And when it seems like your peers have it all figured out, how can you help but feel like an island in a sea of trends, waves, and noise.

Learn to identify the passing fads from the practices that grow into institutions when you join us for this special rapid-fire session at Momentum! We’ll put today’s B2B trends to the test to see what should stay, what should go and what trends our B2B experts believe are worth doubling-down on.

We’ll also explore:

  • Ways to tune out the noise and focus on the health of your marketing programs
  • What to be on the lookout for as buyers and the buying journey continues to evolve
  • How to take a trend and mould it so it fits within the context of your business, goals, and objectives

Speakers

Lauren Adam

Marketing Director, Australia & New Zealand at VMware

Sarah Sullivan

Head of Australia Enterprise Marketing, Marketing Solutions at LinkedIn

Tim Johnston

Senior Marketing Director, APJ at ON24

Rapid-Fire B2B Trends | Keep, Kill Or Double-Down

Lauren Adam

Marketing Director, Australia & New Zealand at VMware

Sarah Sullivan

Head of Australia Enterprise Marketing, Marketing Solutions at LinkedIn

Tim Johnston

Senior Marketing Director, APJ at ON24

Close

The Playbook For Growth

Panel Track

Join us in our closing panel with marketing leaders from fast growing unicorns, as they share the chapters to the Growth Playbook – surfacing the trials, unpacking the lessons, and sharing the moments of triumph that line the journey of a B2B marketing team

We’ll also be discussing:

  • How data driven marketing can drive business growth
  • The importance of performance marketing and ROI
  • How to foster a culture for fast growth

Speakers

Maryel Roman-Price

Head of Solution Campaigns, Digital Experiences, APJ at Adobe

Debra Sutton

Regional Vice President Marketing, APAC at WalkMe

Karina Guerra

Group GM - Customer Intelligence & Marketing at Xref

The Playbook For Growth

Maryel Roman-Price

Head of Solution Campaigns, Digital Experiences, APJ at Adobe

Debra Sutton

Regional Vice President Marketing, APAC at WalkMe

Karina Guerra

Group GM - Customer Intelligence & Marketing at Xref

Speakers

Fraser.McNaughton_proposal_colour

Fraser McNaughton

Chief Marketing Officer, Grant Thornton Australia

1516820912544

Lauren Adam

Marketing Director, Australia & New Zealand, VMware

Sarah Sullivan LinkedIn

Sarah Sullivan

Head of Australia Enterprise Marketing, Marketing Solutions, LinkedIn

up GM - Customer Intelligence & Marketing

Karina Guerra

Group GM - Customer Intelligence & Marketing, Xref

Debra

Debra Sutton

Regional Vice President Marketing, APAC, WalkMe

1516229234286

Dan Harrison

Managing Director & Vice President, APJ, ON24

1649632780560

Maryel Roman-Price

Head of Solution Campaigns, Digital Experiences, APJ, Adobe

1642473567548

Tim Johnston

Senior Marketing Director, APJ, ON24

In partnership with

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More Data, More Engagement, More Channels, More Results.