Get ready to scale your marketing momentum

Welcome Remarks

Building Momentum And Scaling Growth In 2023

Now, in 2023, growth looks different. And as we face bigger targets and/or tighter budgets and greater uncertainty, are you putting the right people, processes and technologies in place for success this year?

Hear from senior marketing leaders of Microsoft, Mercer and Palo Alto Networks on the key considerations, priorities and strategies needed to produce consistent and scalable results.

Key takeaways:

• How to get greater alignment across GTM functions to drive revenue growth
• Improving the ROI in your programs and campaigns
• Get immediate pipeline impact while building for long-term growth
• Setting up the right foundations for scale
• Finding new growth opportunities

Unlocking Your Best Lever For Growth: People

The success of any marketing team starts with the people behind it. Inspiring and empowering them to perform at their best is essential for driving results.

This panel session will focus on the importance of putting people at the heart of your marketing strategy and how to help your team unleash their full potential.

Hear from Veeam and Schneider Electric on how to:

• Inspire and empower your team with a growth-mindset
• Drive focus and maximise team efficiency
• How to foster a high performing marketing team and encourage creativity and innovation
• Prioritisation of budgets and resources
• Driving employee advocacy and building brand

Digital Experience Led Growth: Navigating the Future of Marketing

In today’s digital age, customer experience has become a key differentiator for businesses seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of digital experiences.

This panel discussion will bring together marketing experts from Twilio and Red Hat to explore the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Key takeaways include:

• Trends and emerging tech to excite your audience and drive growth
• The role of digital experiences in customer acquisition and retention at scale
• The use of technology, such as AI and machine learning, to enhance digital experiences
• The importance of data-driven insights in shaping digital experiences
• The future of digital experiences and their impact on business growth

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape.