How iHire turned webinars into a growth engine with ON24 and LinkedIn integration

When iHire made the decision to move beyond Zoom, the evaluation process was straightforward. For an analytics-driven organization, ON24’s integration capabilities and engagement intelligence stood out immediately. In fact, it was the only platform they seriously considered.

Working directly with ON24’s support team, iHire integrated the ON24 platform with its proprietary CRM using the ON24 API. Despite operating within a custom-built system, the integration process was seamless, ensuring that webinar activity, attendee behavior and engagement insights flowed directly into iHire’s CRM environment. They also built a Prospect Engagement Profile into their CRM, giving sales a centralized, real-time view of how prospects interact with webinar content.

“With ON24 data integrated directly into our CRM, our sales team gets rich engagement insights upfront — things like poll responses, content clicks and audience questions. It’s become a go‑to resource that helps them personalize outreach and move faster,” said Alexia Kerner, Digital Marketing Specialist at iHire. 

ON24’s automation and templating capabilities have enabled iHire to scale its webinar program significantly without expanding the team. According to Kerner, “ON24’s automation has saved us an enormous amount of time. Even as a small webinar team, we’re able to run more programs than ever before because the platform streamlines so much of the work.”

The team also takes advantage of segmentation within their virtual events. Segmenting based on industry means they can offer personalized content and CTAs that fit the needs of their audiences within those different industries. 

Most recently, iHire adopted ON24’s LinkedIn integration, allowing the team to create and promote LinkedIn events directly from the ON24 platform — opening a new acquisition channel. “The LinkedIn integration instantly opened up a new acquisition channel for us,” said Kerner. “It lets us extend our reach with almost no additional manual work. In our first month alone, LinkedIn drove nearly 10% of total registrations.”

iHire realized additional value by leveraging the LinkedIn Boost feature directly within ON24. “Using the Boost feature within ON24 was a seamless, efficient experience, and allowed us to layer paid amplification on top of our organic strategy for incremental reach. The ability to promote directly from within the ON24 workflow simplifies our execution, reduces manual steps, and keeps our event promotion centralized — which is especially valuable as we scale event volume,” said Kerner.

LinkedIn registrants now represent net-new audience growth, while the integration saves at least two hours per event by eliminating separate copy, creative and event setup workflows. 

The ease of the integration has also optimized iHire’s employee advocacy approach. With no additional manual setup, iHire’s Sales and Customer Success teams can now more easily invite their networks, extending reach even further, helping to expand iHire’s organic reach beyond corporate channels, and driving meaningful and incremental engagement.