A marketing strategy to raise awareness and interest in a product or service.

Refers to the practice of planning, developing and executing marketing campaigns targeting current customers with the intent of improving relations and retaining business.

Creating new content by repurposing older or different content formats. For example, using a webinar transcript to develop blogs, e-books and social media posts is a form of content repurposing.

Refers to a type of strategic marketing. Often involves creating and promoting digital material developed for a specific audience.

Using artificial intelligence to create, draft and execute marketing campaigns.

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.