A strategy where prospects are referred to another company’s product and services. It can also refer to a feature within the ON24 Platform enabling customers to track the origin of registrants.

A tactic where a company provides tools and resources to help partners sell and support its business.

An industry term referring to the process where an individual becomes a member of an insurance provider.

An initialism for Marketing Automation Platform. Often used to refer to software that manages marketing processes and campaigns across channels at scale.

A marketing process of attracting and nurturing prospects into leads.

Information generated by customers and prospects that indicates interest in a product, service or topic.

Refers to the actions taken to build a relationship between a company and a health care practitioner.

Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).

A strategy businesses use to engage, interact and communicate with prospects and customers. The goal of digital engagement is often to collect first-party data, which can be used to identify audience pain points and interests.