To produce a delightful experience for its audience on the front-end, while enriching its understanding of its audience on the back-end, Qualtrics selected the ON24 Digital Experience Platform to power CX Week. The decision was a no-brainer for the company—ON24 is the only platform that shares Qualtric’s obsession with customer experience.
With ON24, the company was confident that its reputation as a customer experience leader would be upheld. No longer would Qualtrics face frustration from its audience members blocked out of a webinar by attendee limits. The company’s vast array of resources were now accessible directly from events, as well as multiple opportunities to make customers a part of the webinarsthrough Q&A and live chat panels. The Qualtrics’s webinar team also benefited from the ease of use and operational efficiency ON24 provided.
And, for Qualtrics, the value of the virtual summit extended well beyond successful execution of CXWeek, itself. Over the four day event, Qualtrics collected and processed every single audience interaction across all 30 webinars, enhancing its institutional knowledge about its customers, and, once again, living up to the company’s own ethos on using data to improve experience. The company tracked, measured and analyzed attendee engagement, through the ON24-Marketo integration, used those insights to help inform their next interaction with attendees.
Most importantly, by taking CXWeek virtual with ON24, Qualtrics made an already successful marketing program drive even more business impact. It expanded the marketing team’s reach beyond its in-person audience and attracted new prospects. And, through ON24 engagement analytics, Qualtrics gained an understanding of individuals attending CXWeek in much greater detail than superficial registration form information, and at much greater scale than an in-person conference. That helps Qualtrics know the quality of that lead to improve their future experience with the company, as well as help jumpstart sales conversations.