Name: Merrill Corporation
Headquarters: St. Paul, MN
Funding: Private, Acquired
Industry: Cloud Services
Merrill Corporation is a leading global SaaS provider for participants in the M&A lifecycle. Clients trust Merrill’s innovative applications, excellent customer service and deep subject expertise to successfully navigate the secure sharing of their most sensitive content. Merrill’s flagship product, DatasiteOne, helps dealmakers in over 170 countries close more deals, faster.
The financial information industry is full of a wealth of information and complex subject matter that requires deep expertise to navigate. As a SaaS provider in the M&A arena, Merrill Corporation ensures that it always provides an outlet for its clients to gather the proper insights and education.
For Merrill, these insights came mainly from internal and external industry experts as well as internally sourced data. And, like many large global corporations, Merrill sought to save time and money it had traditionally spent conducting formal research to source this data across global regions — an effort that typically costs organizations multiple thousands of dollars a year and months of labor.
Merrill started utilizing webinars to support these efforts. Through webinars, Merrill hypothesised that it could not only deliver valuable information but also use the data to gain better insights into trends and themes. It could then use this proprietary information to produce even more content to support its entire marketing and PR strategy.
As it began thinking about how to repurpose webinars for on-demand multimedia consumption — everything from podcasts, blogs, white papers and beyond — it turned to ON24® for support.