Increase in direct reach in three years
Survey responses per-webinar
Of attendees watch the entire event
Products: ON24 Webcast Elite
Use Cases: Live Professional Certification, Demand Generation, Customer & Product Marketing, Member Enrollment
Industries: Financial Services, Information Services
Investopedia is a financial and investment site that helps investors understand financial concepts, improve their investing skills, and learn how to manage their money.
Prior to partnering with ON24, around 80 percent of its traffic came through organic Google search.
But algorithms and internet search functions change constantly, meaning Investopedia needed to find other channels to create a more sustainable, direct engagement source. Through experience and research, Investopedia understood webinars were a popular medium to instruct and interact users.
The company’s webinars were already monetizing, so it decided to work with ON24 to expand its webinar use across different business lines. It specifically chose to use ON24 to focus on:
A webinar platform that goes beyond the initial webinar experience and provides the tools to look holistically at webinars as a functional part of all areas of business.
“ON24 has been a great partner for us throughout the years and has played a big role in the growth of our business.”
Director, Strategic Partnerships