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Global biopharma company scales patient advocacy and engagement program with ON24

1,000+

on-demand webinar and digital content views

67%

increase in patient willingness to discuss medical treatments with health providers

77%

of patients who engaged with the company’s resource hub reported feeling more comfortable discussing their disease with providers

About

Products: ON24 Webcast Elite, ON24 Engagement Hub

Industry: Life sciences, Pharmaceuticals

Use cases: Patient engagement, Brand & thought leadership

Number of employees: 10,001+

Introduction

This global biopharma company’s purpose is to unite science, technology and talent to get ahead of disease together.

To provide health education, tools and resources to larger patient communities, the team at this global biopharma company expanded their patient advocacy and education program to include ON24 webinars and digital content experiences.

Products: ON24 Webcast Elite, ON24 Engagement Hub

Industry: Life sciences, Pharmaceuticals

Use cases: Patient engagement, Brand & thought leadership

Number of employees: 10,001+

This global biopharma company’s purpose is to unite science, technology and talent to get ahead of disease together.

To provide health education, tools and resources to larger patient communities, the team at this global biopharma company expanded their patient advocacy and education program to include ON24 webinars and digital content experiences.

Problem

Overwhelmed by unpredictable symptoms, confusing treatments and unanswerable questions, many Lupus patients are unable to get the support they need from family members and physicians.

In fact, according to a survey by the company, 59% of patients do not feel confident speaking with their provider about their health concerns. This is especially true for lower income communities with little access to care.

To close treatment gaps and empower patients and their families, the team went in search of a platform that would enable them to do more than their existing video conferencing tool was capable of.

“We wanted to deliver the type of education and quality experience to every patient, whether they engaged with us live or virtually,” said the Director of Community Engagement and Strategy.

“We wanted to deliver the same level of education and quality experience, whether patients engaged with us live or virtually. ON24 made this possible.”


Director Community Engagement and Strategy

Solution

With ON24, the team was able to engage visitors from multiple regions in multiple languages at every stage in the disease management journey. “The ON24 team has been incredibly helpful through the onboarding process, ensuring that our webinars run smoothly,” said the Director of Community Engagement and Strategy.

Every webinar experience included live Q&A with patient education liaisons, invites to upcoming events, internally-approved tools and resources, as well as QR codes to customized Patient Learning and Community Engagement content hubs where patients could continue their content journey.

With ON24, the team was able to engage visitors from multiple regions in multiple languages at every stage in the disease management journey. “The ON24 team has been incredibly helpful through the onboarding process, ensuring that our webinars run smoothly,” said the Director of Community Engagement and Strategy.

Every webinar experience included live Q&A with patient education liaisons, invites to upcoming events, internally-approved tools and resources, as well as QR codes to customized Patient Learning and Community Engagement content hubs where patients could continue their content journey.

“By essentially clicking a button, patients and caregivers from anywhere can access these on-demand resource centers, learn more about the disease and provide us with feedback in real time.”

They have currently built Hubs for patients of Lupus, EOS, Ovarion Cancer, Endometrial Cancer, and Multiple Myeloma and plan to continue to build new communities for other disease states. “ON24 has helped us in getting educational information into the right hands.”

The ability to track every attendee interaction enabled the team to deliver customized webinar and digital content experiences to patient communities, at scale.

Results

“After running just a few webinars, the team found that participating patients reported feeling 67% more prepared to discuss medical treatments with their doctor. 77% of Engagement Hub visitors reported feeling more knowledgeable and comfortable discussing their disease with family and providers.”

“With ON24, we’ve been able to empower patient and caregiver communities to better understand their disease, have more proactive conversations with providers and gain access to our larger brand community.”


Director Community Engagement and Strategy