Industry: Higher education software
ON24 Solution:ON24 Webcast Elite
When Ellucian needed a global webinar program to engage over 100,000 prospects and customers around the world, they turned to ON24. Less than two and a half years later, the company has launched over 500 global webinar campaigns, attracted over 65,000 attendees, and generated almost 32,000 leads.
Ellucian initiates global webinar program
The world’s leading provider of student information systems, Ellucian serves over 2,400 institutions around the globe. Recently the company’s marketing team set out to create a global webinar program to engage over 100,000 prospects and customers around the world.
The team needed a platform to facilitate building worldwide webcast channel operations and processes from scratch. They also wanted tools to create a branded webinar experience, as well as analytics to evaluate ROI and demand generation.
ON24’s reliability, customization, analytics earn top marks
Ellucian chose ON24 to create a global webinar program that would effectively engage worldwide audiences and ensure their vision of ROI and demand generation.
500 campaigns, 65,00 attendees, 30,000+ leads—under 2 years
In less than two and a half years, Ellucian’s webinar program has engaged over 100,000 customers and prospects worldwide, scoring nearly 32,000 leads in that time.
“ON24 has proven its ROI over and over again, helping us generate over 32,000 leads in two years.”