Use Case: Demand Generation
When Ellucian needed a global webinar program to engage over 100,000 prospects and customers around the world, they turned to ON24. Less than two and a half years later, the company has launched over 500 global webinar campaigns, attracted over 65,000 attendees, and generated almost 32,000 leads.
Ellucian initiates global webinar program
The world’s leading provider of student information systems, Ellucian serves over 2,400 institutions around the globe. Recently the company’s marketing team set out to create a global webinar program to engage over 100,000 prospects and customers around the world.
The team needed a platform to facilitate building worldwide webcast channel operations and processes from scratch. They also wanted tools to create a branded webinar experience, as well as analytics to evaluate ROI and demand generation.
ON24’s reliability, customization, analytics earn top marks
Ellucian chose ON24® to create a global webinar program that would effectively engage worldwide audiences and ensure their vision of ROI and demand generation.
ON24 has the industry’s most reliable webinar platform, with quality control features to ensure consistent, engaging audience experiences time after time.
Simple design tools give the entire webinar experience an integrated look that supports your company’s brand. Plus, attendees can further personalize their own consoles to suit their own needs and interests.
ON24’s interactive features and industry-leading analytics work together to ensure ROI and demand generation. Identify sales-ready leads, benchmark trends, and assess ROI on your webinar programs.
“ON24 has proven its ROI over and over again, helping us generate over 32,000 leads in two years”
Manager of Lead Generation
500 campaigns, 65,00 attendees, 30,000+ leads — under two years
In less than two and a half years, Ellucian’s webinar program has engaged over 100,000 customers and prospects worldwide, scoring nearly 32,000 leads.
Everything about Ellucian’s webinar experience — consoles, promotional materials, social media marketing, follow-up, and more — reflects the company’s brand.