An on-demand virtual summit increases engagement and delivers valuable insights
Benefitfocus chose the ON24® Platform to transform its One Place Conference into a digital experience because of the platform’s ease of use, ability to deliver content on demand for various audiences and its flexibility. This agility enabled the Benefitfocus brand to remain front and center throughout the entire experience.
The company pre-recorded the conference’s keynote speech and each of the 14 breakout sessions, and scheduled them to run “live” using ON24 Webcast Elite’s simulive feature. Benefitfocus also used the ON24 Engagement Hub to store all of the breakout sessions in a centralized location, which facilitated a seamless registration experience.
Once an attendee registered for the One Place Conference, they received access to all of the content in the event hub, which meant they could watch any session, anytime, without having to input their login information again. Now, Benefitfocus’ customers and partners have access to resources from the event year-round.
With the ON24 Engagement Hub, Benefitfocus created different breakout session tracks designed for their various audience personas to run concurrently after the keynote, making the most of each attendee’s time.
Additionally, with ON24 Webcast Elite, Benefitfocus collected real-time audience feedback based on each breakout session. This helped the company understand which sessions resonated most with attendees and who might be interested in more information on its products. Benefitfocus received more feedback than ever compared to the in-person conferences.
When the One Place Conference concluded, Benefitfocus used the ON24 Platform to chapterize each breakout session, enabling on-demand attendees to quickly and easily engage with the event’s most powerful moments.