Compare the Best Webinar Platforms
Discover how ON24 helps propel businesses forward by helping marketers like you to transform first-party data and customer engagement into hyper-personalized experiences and global, omni-channel campaigns through engaging webinars and AI-generated content.
Use 25+ engagement tools to drive visitor interactions, generate first-party data, and reveal real intent insights so you can accelerate time to purchase.
First-Party Engagement & Intent Data
Generates engagement data, but lacks built-in intent scoring and buyer insights.
The ON24 Difference: ON24 provides comprehensive first–party data, giving customers the data foundation needed to make hyper-personalization a reality and propel measurable business outcomes.
Turn one webinar into a global campaign in hours — not weeks — when you combine the power of campaign analytics with AI-powered content generation.
AI-powered Campaigns
AI tools generate marketing materials, but aren't designed for marketing campaign automation and workflows.
The ON24 Difference: ON24 helps you keep customers and prospects engaged beyond a live webinar with AI-powered content automation and purpose-built support campaigns to help you propel pipeline.
Take data where it needs to go with robust integrations for virtually any CRM or MAP — plus REST APIs — so you can take action and accelerate time to revenue.
MAP/CRM Integrations
Zoom provides an integration marketplace, but lacks the depth of data provided and native engagement scoring.
The ON24 Difference: With powerful industry-specific integrations, ON24 enables you to send your data to the platforms your sales and marketing teams use most so they can take action and propel pipeline.
Go beyond webinars and transform content into a variety of formats — from blogs and e-books to video clips, podcasts, specialized landing pages, and more.
On-demand content repurposing
Webinars can be repurposed and shared to content hubs, but lack in-depth personalization and automatic publication to landing pages.
The ON24 Difference: The ON24 approach to AI enables businesses to quickly build professional-grade campaigns that scale globally while preserving the personal touch — right down to localization and translations.
Create brand templates and provide your team with an easy-to-scale webinar program that dynamically brands experiences and provides brand consistency across your digital touchpoints.
Global Branding
Zoom offers simplified branding features on its webinars, but lacks the ability to dynamically display unique branding elements and unified branding controls.
The ON24 Difference: ON24 makes branding your digital experiences — from webinars and virtual events to content hubs and landing pages — simple through flexible branding capabilities, customization, and templates.
Provide truly personalized experiences at scale when you use ON24 to natively and dynamically display personalized calls-to-action, content, branding, and more to defined audiences across webinars, content hubs, and nurture (landing) pages.
Segmentation and Dynamic Personalization
Zoom offers users the ability to customize webinar waiting rooms and event pages, but lacks the ability to dynamically display content based on audience segments and previous interactions.
The ON24 Difference: ON24 enables users to provide hyper-personalized experiences — from custom content to CTAs and more — to audiences through segmentation.
From drag-and-drop functionality to interconnected content and digital experiences, ON24's modern user interface makes it easy to craft, publish, and manage fully branded digital experiences.
Modern UI
Zoom provides a simple modern UI to its customers, but its interface doesn’t enable marketers to fully brand or customize webinars.
The ON24 Difference: ON24 makes it easy for you to set up, create, publish, and manage webinars, digital experiences and more through a modern user interface designed to handle complex marketing workflows.
Independent, user-reported satisfaction score. Taken from G2 Fall Report for Enterprise Webinar Platforms. October 13, 2025
Growth starts here. See the difference.
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3X
pipeline growth in three years
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$500K+
in pipeline from one webinar
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300%
increase in leads per webinar
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92%
increase in revenue year over year
Smarter Demand Generation
ON24 empowered B2B marketers with data-driven insights that fuel smarter demand. By combining engagement data with analytics, you can quickly identify promising intent signals, optimize campaigns, and propel measurable pipeline impact on a global scale.
Global Reach, Local Relevance
ON24 scales with your company’s global ambitions, supporting multiple languages and localized experiences. From webinar captioning to bespoke digital experiences for regional audiences, ON24 helps you connect with audiences anywhere, any time.
See What ON24 Customers Have to Say
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Watch nowThe webinars themselves have been one of the top three performing activities that we do across our entire marketing organization. The engagement analytics give our SDR team the ammunition they need to go and have strategic conversations, and gets them excited knowing they have engaged and interacted with us.
Brandy Rowden, Director, Demand Generation ServiceNow
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Read moreSwitching from an in-person to a digital-first engagement strategy with ON24 has saved us months of manual work and hundreds of thousands of dollars in event set-up. We’ve also been able to amplify the reach of our content, leading to over 58 million dollars in revenue for our business.
Gene Lanzoni, Vice President, Enterprise Content Marketing at Guardian
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Read moreBy leveraging integrations and automations with ON24, we have achieved significant results through saving months of manual work we can give back to strategy and improving our program.
Allison Hale, Senior Marketing Specialist, RSM US LLP
Frequently asked questions
ON24 captures rich engagement data from every interaction, helping you identify high-intent prospects and feed them into your marketing automation or CRM for faster pipeline conversion.
Yes — ON24 integrates with Salesforce, Marketo, HubSpot, Eloqua, and more, ensuring engagement data flows directly into your systems for seamless lead scoring and follow-up.
Deep analytics on attendee and account behavior across all of their ON24-based interactions — from live events to on-demand content — with your brand, including questions asked, polls answered, content downloaded, and viewing time (and more) in webinars, virtual events, content hubs and nurture pages — turning insights into actionable buying signals.
Every event can be quickly repurposed as on-demand content, extending its life and reach. You can also build content hubs and nurture pages for continuous engagement.
ON24 offers multilingual captioning, localized AI-generated content assets, and enterprise-scale reliability so you can confidently reach audiences across time zones.
Yes — ON24 makes it simple to repurpose live webinars into evergreen assets, driving engagement long after the event ends.
Whether it’s an intimate executive roundtable or a global conference with thousands of attendees, ON24 scales to your needs.
Yes — ON24 provides drag-and-drop customization, branded event templates, and automated workflows that help marketers launch experiences quickly.
Attendees enjoy interactive features like polls, Q&A, resource downloads, and networking tools — all designed to boost participation and engagement.
Unlike meeting tools, ON24 is purpose-built for marketing and demand generation — delivering engagement analytics across live and on-demand webinars, personalization, and scale that business conferencing and meeting platforms can’t match.
Leading B2B enterprises across technology, healthcare, financial services, and manufacturing rely on ON24 to generate pipeline and drive customer engagement.
Built to win: ON24 tops G2 and TrustRadius rankings
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ON24 has been named #1 in G2’s Fall 2025 Enterprise Grid®
Experience why ON24 has been named the best webinar software for delivering results that propel pipeline forward.
Learn more -
ON24 named TrustRadius “Top Rated” webinar leader in 2025
ON24 Intelligent Engagement Platform was recognized as the leader in its category based on positive customer satisfaction and reviews.
Learn more -
ON24 recognized with TrustRadius “Most Loved” Award in 2024
ON24 Honored with TrustRadius “Most Loved” Award by Customers in 2024 thanks to reviews from valued customers.
Learn more
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ON24 has been named #1 in G2’s Fall 2025 Enterprise Grid®
Experience why ON24 has been named the best webinar software for delivering results that propel pipeline forward.
Learn more -
ON24 named TrustRadius “Top Rated” webinar leader in 2025
ON24 Intelligent Engagement Platform was recognized as the leader in its category based on positive customer satisfaction and reviews.
Learn more -
ON24 recognized with TrustRadius “Most Loved” Award in 2024
ON24 Honored with TrustRadius “Most Loved” Award by Customers in 2024 thanks to reviews from valued customers.
Learn more
Ready for real webinar marketing?
Take your webinar program and evolve your marketing into a proven revenue generator that both propels pipeline scales with your ambitions.
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