
Why Webinar World Is a Must-Attend Event for Engagement-Focused B2B Marketers

Interested in what Webinar World London has to offer? Â Check it out here. Â Want to grab your tickets? Use the code “WWLB2BMARKETING” for a 100% discount.Â
In a world of constant and escalating marketing change, itâs a huge relief that there are some marketing tools, channels or techniques that you can rely on â and I think itâs pretty unarguable that webinars fit into that category.
Webinars have been a critical and highly effective B2B marketing tool for well over a decade now, offering typically unrivalled performance in lead generation, engagement and above all value for money.
But given their longevity and ubiquitousness, youâd be forgiven for thinking that everything itâs possible to say about webinars has already been said and that there is nothing more to learn. Youâd be forgiven, but youâd be wrong. And Iâve personally proved this, repeatedly, attending four (yes four!) of the Webinar World events run by ON24.
Webinar World does exactly what it sounds like it does: itâs a âdeep diveâ on all aspects of webinar best practice, covering just about anything you could think of â promotion, UX, content creation, presentation skills, sales handover, polling, speaker selection, serialisation⊠you get the picture. In other words, itâs a total geek-out for those involved with using webinars for excellent and effective B2B marketing.
And this is probably ON24âs real moment of genius: they realised that their best customers were the ones who had really gone down the rabbit hole and become webinar geeks⊠or âwebinerdsâ, as they have called them. Itâs a bit it like when disenfranchised groups take ownership or reclaim a derogatory term and make it their own. Except that ON24 invented âwebinerdsâ in the first place â and they printed the T-shirt. Hundreds of them in fact, and gave them out free at Webinar World. I have one, and so does my colleague Minesh, who produces our webinars⊠and we only wear them semi-ironically.
But please donât let this put you off! You donât have to be a webinerd to enjoy Webinar World London⊠but itâs quite likely that you might be one by the time youâve experienced it. There are also a wealth of keynote speakers dealing with top-line B2B marketing issues.
In the 15 years since we founded B2B marketing, Iâve been to more martech vendor conferences than I can count, but none have the cohesiveness, focus, understanding of its audience and a genuine sense of fun that Webinar World has.
In short, if youâre looking to find how to do better, more engaging and more effective webinars, or if youâre not even doing webinars currently but you just want to drive more leads and better engagement with your audience, you should make time to attend Webinar World 2019. I guarantee youâll come away excited, enthused and inspired â and youâll come away with a free T-shirt. Whatâs not to like? See you there.