July 11, 2018
Let’s talk about scale. As a concept, it’s simple enough — you take an item or set of figures and expand or contract — proportionally — as needed. Projectors, for example, can scale from a small frame to a massive frame with little effort. Similarly, you hold down the “shift” key when expanding a picture in PowerPoint or Word you’re making that image scale.
As a concept, scale is great.
Scale is great, of course, unless you need to scale revenue-generating ideas. Programs, people, pipeline — they’re all easy to scale in concept, but executing proportional growth for an organization is very, very difficult — doubly so if your role depends on it.
The ON24 Engagement Platform removes the difficulty from scaling your webinar events. It provides you with the tools you need to take a webinar from a few viewers to thousands or whittling an event intended for a massive audience down to a select few. Whether you’re using a global or account-based campaign, you have the power to stretch, shrink and scale your webinars to suit your needs.
Even more impactful is the platform’s ability to scale your programs — whether it’s marketing, certifications, continuing education or more — to your next market. ON24 makes it easy for you to push your hard-fought-for programs, and the ON24 platform, to peers in any region, regardless if they reside in a different county, state, country or global region. In fact, with ON24’s easy-to-use platform, you can teach distant co-workers and co-marketers — through ON24 and its robust, interactive widget — on how they can build and scale webinar campaigns and programs. This provides your organization with both marketing power and regional marketing programs that can scale specifically for a particular theatre of operations — extending your brand, your messaging and your values anywhere on the planet in a one-to-one scale.
So go ahead, expand your marketing efforts. Push your demos overseas. Send your campaigns on a round-world trip and tip off your regional peers on the power of scalable webinars. It’s time to wake up your webinars and your scalability.
To learn more about how ON24 can wake up your webinars, check out on24.staging.wpengine.com/wakeupyourwebinars.