July 05, 2018 ON24
Webinars are a vanguard. For marketing, they lead the company’s messaging, ferrying actionable, engaging content to a sea of prospects. For sales, they signal qualified leads with the real, contextual data needed to earn a close. They capture attention. They educate audiences. They semaphore good and bad quarters for leads and push messages to a swath of listeners on a one-to-one level.
Ultimately, though, webinars. drive. revenue.
That’s because webinars act as a catalyst, enhancing your content and messaging and bringing actual qualified leads to the table with all the data dressings necessary — from what the lead has read, asked, and more — to make a close. The ON24 marketing platform makes this possible by collecting up to over 40 data points for every attendee — allowing your team to analyze content performance and lead quality from an aggregate perspective to a single attendee. With each webinar, your organization has the makings of a more effective scoring model and a better understanding of your best prospects.
Place thought leadership content in front of attendees curious about your solutions. Give demos to those seriously considering it. Provide product updates, industry panels and best practices guides to clients. The point is, for every stage, there’s a webinar use-case that’ll help you to accelerate your pipeline and enhance your messaging.
With ON24, you’re provided with a robust platform that adds dynamic, interactive layers to your content. With these layers in place, you can make a one-way conversation, two, and get a better understanding of the people behind the personas.
Deliver relevant, timely messages with live and on-demand events. Get your audience to lean into your content with interactive features like polling, chatting, surveying, and more. Turn those connections into actionable insights your whole operations team can use — from measuring campaign performance and benchmarking webinars to refining personas and accelerating pipeline. Make the move to smarter, deeper experiences. It’s time to wake up your webinars — and your revenue.