January 15, 2020 Michael Mayday
In late 2019, we ran the annual Webinars That Rocked edition of Webinar Best Practices Series. During the episode, Mark Bornstein dived into what made rockin’ webinars so excellent. There were a lot of great entries, but Securly stood apart from the pack, taking silver in last year’s Webinars That Rocked. Let’s take a look at why.
Securly — an awesome company that helps communities to keep kids safe and engaged online, at school and at home. But how did it rock webinars exactly? Simple: smart branded design, approachable hosts, screen-share demos and tons of content.
Great Branded Design
First, let’s talk about design. Securly themed its summer webinars around an immediate pop culture phenomenon that’s surprisingly in sync with what the company is about (minus supernatural ghouls and all that): Stranger Things. Getting inspiration from pop culture and TV shows is an excellent idea because it’s defusing and makes what you’re trying to share immediately relatable.
But series branding is only one element at play. Hosts, too, can play an essential role in how a webinar series is received and how audiences relate to an organization. Securly’s approach is to bring Will Patterson, Security and Safety Evangelist (and competing Chief Webinerd) front and center to guide attendees through the webinar series, introduce subject matter experts and more.
Of course, you need to get audiences to sign up for your webinar series. To encourage sign-ups, Securly offers registrants the ability to sign up for more than one event in the series — letting them choose which courses to take over the summer. This is great on two levels. First, it gives registrants the control they deserve. Second, it highlights for you the topics that resonate with your audience.
Finally — and most critically — Securly knows how to generate interactivity. During its webinars, the company would facilitate an extended Q&A session that put audience questions up on the slide window — thrilling for the person who asked the questions and inspiring for those who’d like to get their questions up on the board. In addition to it’s great Q&A, Securly has a range of resources for attendees to download, link out to and read.