Marketers talk a good game about customer-centricity, but can they actually live up to it in a digital era? Of course they can. All they have to do is know what makes their personas tick.
Easy, right? Well, the digital world has a way of making things difficult.
To help you to refine your personas and map out your buyer’s journey, Cheri Keith, Senior Research Analyst at SiriusDecisions, is going to deliver her General Session discussion, Engaging Modern B-to-B Buyers: Creating a Marketing Mix that Resonates, at Webinar World 2018 on Tuesday, March 6.
With more than a decade of marketing experience at her fingertips, Cheri Keith knows how to pin down the elements of an effective marketing campaign. She’ll share what the critical drivers are for business-to-business purchase decisions, how you can refine buyer’s journey maps and how you can identify and verify the factors that impact these decisions.
So how can you attend? Simple. Register for Webinar World 2018 today and make your way to the Westin St. Francis in San Francisco, California, from March 5-7. Not registered? All you have to do is click here.