How SAP Concur Rocks Its SMB Webinars

Our annual Webinars That Rocked event lets the webinar community reflect on last year’s top-tier webinars and provides them with inspiration for their own programs. So far, we’ve gone through great panels, fantastic slides and the elements of delivering great webinars.

When it comes to webinars, there are those with high interactivity and those with low interactivity. Typically, webinars with high interactivity stand out and perform better. And SAP Concur’s webinar, “Tips & Triumphs from SMB All-Stars,” is a case study in why.

SAP Concur Uses Killer Targeted Opening Videos

Let’s start at the beginning. SAP Concur uses a rare, but impactful, tactic: it provides viewers with an opening video. Opening videos are an easy way to quickly share relevant information about how to interact with a webinar, recount an ongoing series or point attendees to useful resources or websites not listed. They can also give viewers an impression of who you are as a company, provide customer testimonials and much more.

And that’s precisely what SAP Concur did. Its audience, SMBs, saw a video promoting the company’s Celebrating National Small Business Week. The video was tightly aligned with its target audience and provided a great lead to the main content — an in-depth discussion with successful SMB owners.

SAP Concur Keeps Its Webinars Interactive

SAP Concur ensures its attendees have every opportunity to interact with the webinar they’re in. The team provides attendees with opportunities to ask questions, take a survey, interact with panelists over LinkedIn and email and provides a variety of resources to download.

Why the focus on interactivity and why is it so important? Because executing on interactivity well keeps audiences engaged with your content and reduces the risk of them checking emails and more — which is easy to do in today’s hyper-connected world.

Useful, Always-available Housekeeping for Attendees

Housekeeping, when it comes to webinars, means guiding audiences through webinar basics tools. It lays out what attendees can interact with  — like Q&A, Twitter chat and more — how, and, sometimes, what they can expect to see later on in the webcast. Usually, housekeeping is the first thing presented to an audience.

SAP Concur did something different. Instead of offering housekeeping upfront, and interrupting the flow of the event, it used two pop-up tools to explain how attendees can interact with the webinar. These tips were available throughout the whole broadcast and made for a remarkably user-friendly webinar for a potentially non-tech savvy audience.

Instantly Available, Relevant CTAs from SAP Concur

The resources tool is one of the most popular and most used engagement tools on our platform. Often, it’s used to provide relevant, impactful information for attendees to consume.

SAP Concur continues this pattern, but it does it better than most. Instead of simply linking attendees to its homepage as a CTA, it sends them several relevant landing pages. The company’s Celebrating National Small Business Week? Landing page. More details on how Concur Expense works for SMBs? Landing page. Customer stories relevant to SMB owners? Landing page crafted just for them.

These corresponding landing pages answer every potential question an attendee could have for SAP Concur. That’s an ingenious, targeted use of one of the most used tools on the ON24 Platform.

With its combination of great opening videos, the constant presence of interactive tools, easy to understand housekeeping and killer CTAs, SAP Concur his another great entry in the 2018 Webinars That Rocked. Hats off to the team and we look forward to what they do next year!

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.

3 Ways Valeo Rocks Its Training Webinars

Good design can break the language barrier — especially good webinar design. Don’t believe us? This webinar by Valeo, a participant in the 2018 Webinars That Rocked, proves the case.

Valeo is a multinational automotive supplier and partner to automakers. To build its brand and provide a critical service to its main audience, the company provides face-to-face training. But in-person training are limited in nature, and generally can’t reach a large audience and maintain a one-to-one presence at scale.

To address these issues, Valeo uses webinars to promote its training. And it provides some of the best training webinars we’ve ever seen. How? Well let’s take a look:

Valeo Does Mixed-Media Training Right

Valeo structured its webinar to provide attendees with the clearest understanding of its subject as possible. For the company, this meant starting with a live video recording of its experts giving the lay of the course’s land followed by a series of slides diagraming the automotive parts in questions.

To make its diagrams digestible, and to stay on track with its course, the trainers used pre-recorded audio to explain what its audience is looking at. But here’s what makes Valeo stand out from the rest: the company cut to a video demo showing attendees the actual parts in question, how they interact with automotive parts and how the parts can be broken down. Once the demo ended, it cut back to its presenters for a live Q&A session.

Simply put: they optimized the educational webinar for a technical audience. It’s brilliant.

Certification For Attendees

So what’s at the end of the rainbow for Valeo webinar attendees? Well, a valuable certificate showing they’ve completed the company’s training. For professionals needing to maintain a license or prove they’re continuing their professional education, certificates are invaluable.

For Valeo, it only offers a certificate after its attendees watch the demo for 30 minutes. But, if it needed to, it could stipulate that attendees must also ask questions, participate in polls and more to receive credit.

Makes Resources Easily Available

Last but not least, Valeo provides its attendees with downloadable resources they can use. This ranges from the company’s online catalog and service portal to a downloadable .PDF laying out how to maintain a hybrid car, what parts they’ll need and how these parts interact with automobiles in general.

All in all, Valeo assembled a fantastic training webinar that really drives home how to translate face-to-face training to a digital environment. How it structured its webinar is well thought out and amplifies its educational content to attendees.

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.

How Infopro Digital Rocks its Webinars

Some companies work in industries that require a polished, professional presentation every time they talk to a client or potential customer. The insurance industry, not one for taking risks, is one of them. For Infopro Digital, keeping its audience informed means crafting a professional experience every time. So the publisher, through its UK-based magazine, Insurance Age, took the time to craft a better webinar. And did they ever rock it.

The Why Behind the Webinar

Insurance practices change fast. So to keep its audience up-to-speed on the latest developments, Insurance Age needs its experts to update and inform its audience as soon as news break. In 2018, that news pretty much revolved around Europe’s new privacy law, the General Data Privacy Regulation, or GDPR.

To keep its audience up-to-date on the latest interpretations of the law, and to let its broker-centric audience know what they need to do, Infopro Digital, in association with Applied Systems, produced the webinar, “GDPR — What Brokers Need to Know.

The Expert Panel

But Infopro Digital’s audience is looking for expert content, not good console layout. At first glance, the publisher’s webinar seems shockingly devoid of typical webinar content. There’s no resource list, no direct links to Insurance Age’s website and no slides to speak of. In short, the webinar is perfect for what it needs to do: draw attention to its five panelists and Insurance Age’s expertise.

Less, for this webinar, is a lot more.

Here’s why. Adding additional content to its panel — which featured experts from several brokers firms and associations — would’ve detracted from the overall presentation by offering its audience the opportunity to distract themselves, tune the panel out and avoid participating in the webinar through its Q&A panel. By removing the temptation for distraction — at least through the webinar console — Infopro Digital did its audience a service by providing focus.

What Infopro Digital did — restraint in service of its subject and audience — is hard. The publisher could’ve easily put in a dozen resources or given viewers a massive slide deck to download. And you should offer educational content — but only if the event calls for it and doesn’t distract from your main message.

The Presentation

First, and this is a recurring theme across all of 2018’s Webinars That Rocked, Infopro Digital uses a clean, well-designed console. Insurance Age’s brand colors and name are prominent and consistent across its background image, engagement tool screens and buttons. Infopro Digital’s attention to detail here pays dividends in presenting a unified professional brand.

Its console layout, too, is worth noting. From left to right, it offers its Speaker bios, the media player and the Q&A console, its subject (more on this later) and a refer-a-colleague form, a survey and a social “share this” engagement tool. Why does this matter? Because the essential content windows — the Media Player and the Q&A engagement tool — take the center of the console — where it belongs.

But these mission-critical windows are also surrounded by contextual information. Audience members can take a look to the left and find Speaker Bios, where they can find information on the webinar’s panelists. To the right, is one slide stating the title and subject of the webinar and the Refer a Colleague engagement tool. Extraneous windows, like its survey and social share engagement tool, are to the far right, tucked away from the webinar’s main content.

Quick, Easy Sharing

Infopro Digital published its webinar in early April, a month before GDPR took effect. Professionals were crunched for time to comply with the law and not everyone knew of the Insurance Age  So, to promote expert-led panel as it was going on, Infopro Digital offered two ways to share the webinar.

The first method Infopro Digital offered to share the webinar is through the Refer a Colleague engagement tool, located right below its title slide. It’s a handy means of direct messaging someone individually to put the event on their radar. For Infopro Digital, it’s also a convenient way of promoting its event to its target audience through a trusted source — a fellow broker.

Next, it gave its audience the opportunity to share the webinar with a broader audience through the Share This engagement tool. The engagement tool allows attendees to share the event over social channels, allowing Infopro Digital to reach a wider audience that may have a general interest in how GDPR impacts insurance.

By providing both options, the publisher can easily expand the event’s reach give it a longer life cycle — allowing brokers to reference it during the days and weeks before GDPR took effect.

And that’s it. Infopro Digital did a great job of crafting a restrained, informative webinar on one of 2018’s hottest topics of the year. It gave a clean presentation, knew when to hold back on content and made it easy to share with like-minded attendees.

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.

How Plante Moran Rocks Webinars

Plante Moran knows its taxes. After all, it is one of the largest certified public accounting and professional services in the United States with more than 3,100 staff members. As a leader in the accounting industry, Plante Moran is under constant pressure to prove its expertise and insights, expand its client roster and inform its audience of the near-constant changes and adjustments to American tax codes.

To cement itself as a leader in the accounting industry, engage its accounting audience and educate at scale, Plante Moran makes expert use of the ON24 Platform for its webinars. The firm is so skillful in its webinar use, that it submitted a webinar to the 2018 Webinars That Rocked contest. And we have to say — Plante Moran knows how to put together a tightly-crafted event.

The Why Behind the Webinar

Plante Moran’s typical webinars needed to serve the dual purpose of impressing attendees while educating them at the same time. So, the company created a webinar, “Tax Reform: 2018 Year-end Tax Planning for Businesses” in the hope it would help craft a great brand experience highlighting the organization’s professionalism, its breadth of knowledge — through both its presenters and its resources — and recruit attendees to future webinars. The company also offered certifications through ON24’s certification widget, allowing finance professionals to acquire continuing professional education credits should they need them to maintain a license.

How It Rocked

Clean Console and Consistent Branding

First thing’s first: just take a look at its console! The main image is an even grey/black combo and is featured in its media player, its slide widget and its main background. This consistency allows the color to pop where it counts; take a look at Plante Moran’s brand name, its squiggle logo and the widget bar at the bottom of the console — each share the company’s logo and a similar color scheme. Even the Q&A button matches the firm’s style.

Next, take a quick look at the top. Plante Moran’s official logo and motto are featured prominently, tying the brand’s imagery to the event. One quick look at Plante Moran’s logo and you’ll begin to see it everywhere. We already mentioned its slides and media player, but the firm went the extra step and inserted its logo in its resource list (next to relevant tax guides) and a widget button. Its rare to see such a well thought-out and consistent style and you can see the subtle, but significant, differences when you compare this new console to their previous one:

To be fair, this is not a bad console. It’s clean-cut and has good branding itself. But it lacks the unified presentation of its new console and doesn’t let the webinar’s interactive features, like its widgets, pop out to the audience.

Continuing Professional Education for its Audience

Accountants need to know of new developments within their field and are often required to maintain a certain number of CPE credits to maintain a license to practice. For Plante Moran, this one-two combination of needs means the firm can identify accountants, see where their concerns are (via CPE-earning polls) and better cater content to address the needs of its audience.

Plante Moran places its CPEs offer front and center, highlighting the “Certification” widget and clearly detailing the requirements for accreditation in a slide and during its live broadcast. For example, the company clearly states that participants must respond to 75 percent of all questions and accrue a viewing time of 50 minutes. The firm also gives clear breaks allowing attendees to respond to polls. Plante Moran also takes the time at the end of the webinar to remind attendees to collect their certificate by clicking on the “Certification” widget.

Built-in Interactivity

Finally, Plante Moran ensured attendees could interact with the webinar and its panel. In addition to CPE credits, encouraged attendees to ask questions of its four-person panel via the Q&A widget, connect with panelists via email through the Speaker Bio widget and to download its many available resources. The panel also took breaks to answer questions from the Q&A chat, highlight polls and, at the very end, to ask its audience to fill out a survey assessing the webinar’s usefulness as an educational tool.

Overall, Plante Moran produced an excellent webinar and a great webinar console template it can use going forward. A fantastic example of a webinar that rocks.

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.

How Octopus Investments Rocks Webinars

Octopus Investments is our second-place winner for Webinars That Rocked 2018. The company, based out the United Kingdom, helps asset managers and investors make the right decisions for a variety of financial issues. For its submission, Octopus Investments shared one of its live webinars, “Grow Your Estate Planning Business.”

This webinar had two aims. First, it helped position Octopus Investments as a thought leader for financial advisors looking to grow their estate planning client base. Second, to make a topic as complex as estate planning easy to understand and interesting to follow.

The Broadcast

Octopus Investments made this happen with a combination of live and pre-recorded video. For its first section, the company gave a live introduction and primed viewers for the event. Then, the company cuts to a pre-recorded, or simulive, panel filled with in-depth, but entertaining, discussions on estate planning. Finally, Octopus Investments cut back to its hosts, live, who’d give more guidance on estate planning and answer questions attendees may have.

Great Slides

Octopus Investments also made great use of something typically overlooked: its slides. Instead of presenting attendees with information-dense, wordy slide, Octopus Investments created clean slides that gave speakers the opportunity to tell a story that connects with viewers.

The company also gave its attendees a variety of opportunities to continue learning about estate planning through its resources, console links and more. The webinar always provided viewers with an easy-to-understand next step. They could explore the company’s website, review guides or even collect a certificate for watching the webinar, should they need one for continuing education purposes.

Asking The Important Questions

Last but not least, Octopus Investments did something exceedingly rare, but essential, in its webinars. It asked its attendees for feedback. At the end of the webinar, Octopus Investments pushed a survey to viewers, asking them what was explained well, what wasn’t and what topics they’d like to see covered in future events.

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.

The Three Webinars That Rocked 2018

Looking for great webinar guidance? Get the freshest webinar tactics and strategies at Webinar World 2019.

We sit down at the end of every year to take stock of the webinars that were bigger, better and more engaging than the rest and compile them into one comprehensive, end-of-year smorgasbord of webinar goodness. We call it “Webinars That Rocked,” and we just held this year’s edition on December 12 (you can watch it on demand here).

While the Webinars That Rocked broadcast is over, the analysis isn’t. We thought it’d be a great idea to highlight why our top three winners, chosen by viewers like you, won. So, without further ado, let’s dive into the top three webinars that rocked 2018.

AutoTrader

AutoTrader is no stranger to producing excellent webinars. So it makes sense that it ranked high in Webinars That Rocked 2018. As evidence of its webinar abilities, the company submitted its “New Car Webinar” for review, as it fills a unique space in the automotive industry. This one webinar helps retailers, manufacturers and internal staff to familiarize themselves with trends and insights in the automotive industry. It’s a webinar designed to inform everyone  — from junior retailers to senior manufacturers — in the industry, which means it gets a lot of viewers.

Purpose

Each webinar needs a purpose, so AutoTrader uses its webinars to push for social change within its industry. The company asked a panel of its female experts to lead its webinars, respond to live attendee questions, share insights and much more. It’s one way the company is pushing for change within its industry and it’s seeing great success.

Interactive

AutoTrader made expert use of its webinars, making use of nearly every interactive widget, capability and more. One of its best webinars, ”New Car Webinar,” started with a live host who introduced attendees to the webinar’s topics and promoted social discourse before cutting to a pre-recorded panel discussion. But AutoTrader’s webinar ingenuity didn’t end with a pre-recorded panel. After the recorded video ended, the company cut — live — to the same panel for questions and answers with attendees.

Great Console

Finally, AutoTrader makes excellent use of its webinar console. It integrates its calls-to-action right into its console banners and toolbar, allowing attendees to register to register for the next webinar, subscribe to AutoTrader events, and book time with the company and more.

Octopus Investments

Octopus Investments is our second-place winner for Webinars That Rocked 2018. The company, based out the United Kingdom, helps investors make the right decisions for a variety of financial issues. For its submission, Octopus Investments shared one of its live webinars, “Grow Your Estate Planning Business.”

This webinar had two aims. First, to help Octopus Investments grow its roster of inheritance clients. Second, to make a topic as seemingly plain as inheritance planning, engaging.

The Broadcast

Octopus Investments made this happen with a combination of live and pre-recorded video. For its first section, the company gave a live introduction and primed viewers for the event. Then, the company cut to a pre-recorded, or simulive, panel filled with in-depth, but entertaining, discussions on estate planning. Finally, Octopus Investments cut back to its hosts, live, who’d give more guidance on estate planning and answer questions attendees may have.

Great Slides

Octopus Investments also made great use of something typically overlooked: its slides. Instead of presenting attendees with information-dense, wordy slide, Octopus Investments created clean slides that gave speakers the opportunity to tell a story that connects with viewers.

The company also gave its attendees a variety of opportunities to continue learning about estate planning through its resources, console links and more. The webinar always provided viewers with an easy-to-understand next step. They could explore the company’s website, review guides or even collect a certificate for watching the webinar, should they need one for continuing education purposes.

Asking The Important Questions

Last but not least, Octopus Investments did something exceedingly rare, but essential, in its webinars. It asked its attendees for feedback. At the end of the webinar, Octopus Investments pushed a survey to viewers, asking them what was explained well, what wasn’t and what topics they’d like to see covered in future events.

Promega  

Promega, a global biotechnology manufacturer, is our first-place winner for Webinars That Rocked 2018.  The company serves life scientists at every level, meaning it needs to ensure everyone — including scientists and lab technicians learning basic techniques — are on the same page. For scientists using is PCR products, Promega created a webinar entitled, “Ask The Experts: Ensuring a Successful PCR Every Time.” (PCR stands for polymerase chain reaction, which you can read about here.)

Making Use of What Its Resources

Promega’s webinar ticked all the right boxes. It broadcast its panel event live and simulive and made use of a variety of interactive tools, including real-time social interactions over Twitter, to Q&A chat and a veritable library of content listed in its resources window.

Innovative Use of Slides

Promega stood apart by using its slides to push out questions and polls. A great tactic, but it asked, from a marketing perspective, a risky question right at the start: “How likely are you to contact Promega Technical Services?” Attendees could all say, “not at all,” which would be a bad look. But the company had faith in its presentation, from its experts and console design to the resources attendees would review. At the end of its webinar, the company pushed the same poll again. This time, it saw a tremendous boost to the number of people who’d like to contact the company about its services. It clearly delivered on what its viewers wanted.

Because Promega took risks, on top of doing everything else so well — from clean slides to helpful resources — it made our top spot as the webinar that rocked 2018. Congrats Promega!

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand here.

What Webinars Rocked 2018? Discover on Dec. 12

It’s the end of the year and everyone is ready for the big holiday break and a fresh start to 2019. So, take the time to wind down from work at work on Dec. 12 and join us as we take a look at the Webinars That Rocked 2018.

Webinars That Rocked — taking place at 11 a.m. PST (2 p.m. EST) — is our most popular webinar of the year and is a great opportunity to sit back, relax and grab some inspiration for 2019.

During this webinar, we’ll go over this year’s standout events, examine fantastic webinar uses from top brands, explore new webinar formats and reveal the webinars that rocked 2018. Best of all, you get to decide 2018’s best webinars! Tune in and vote for who you think should take home the grand prize of “Webinar of the Year” and maybe take home a few great ideas to implement as well. All you have to do is register here.

Interested in more amazing webinars? Come meet the designers and get some webinar inspiration at Webinar World 2019! Click here for more details.