The 6 Sessions at Webinar World 2019 That’ll Help You Drive Results

So when tallies are in and your webinar is over one thing, and one thing only, truly matters: did it drive results? Well if you’re unsure, then the Drive Results track at Webinar World 2019 is for you.

The Drive Results track gives you the knowledge you need to hypothesize, test, track, analyze and adjust your webinars for optimal performance. Watch as Splunk lays out their streamlining strategy for webinars iterative testing, see how a webinar program evolves over the course of four years with SAP HANA and discover how webinars can help you push your virtual learning program to the next level with EY.

If you’re looking to build out measurable successes in your webinar program, the Drive Results track is for you. Check it out here:

Tuesday, March 12, 2019

Lead Machine: Learn Why Merrill Leverages Webinars for Content Creation and Distribution

Quality or quantity? With webinars, the technology company, Merrill, has reached the right balance: the team focuses on creating a few high-quality webinars, then turns that content into multiple assets to distribute across many channels and generate more leads. Join Merrill’s Axel Kirstetter, VP Content Marketing, to hear how the technology company uses webinars as the flywheel for their content and lead machine.

You’ll learn how to:

• Turn webinars into multiple assets

• Build follow-up velocity into the tech stack and process

• Lower your cost per opportunity

Process Makes Perfect: Learn from Splunk’s Journey to 3,000 Live Attendees

Modern marketing takes an agile mindset. Through iterative testing and constant measurement, software company Splunk completely transformed its webinar process from clunky and manual to streamlined and repeatable. Join Splunk’s Joe Paone, head of Demand Generation and Global Campaigns, to hear the company’s webinar innovation journey.

You’ll learn how to:

• Engineer a webinar process overhaul

• Make iterative improvements

• Automate manual processes

Crawl, Walk, Run: Learn from SAP HANA’s 4 Years of Webinar Progress

From graduating college to electing a new president, a lot can happen in four years. The same is true for webinar programs. Join Scott Feldman, Global Head SAP HANA Community, for a walk-through of SAP’s long-term results since starting the webinar program in 2014.

You’ll learn how to:

• Make annual lead generation gains

• Quantify sales impact

• Build thought leadership

Shifting Mindsets: Learn How EY Takes Virtual Learning to the Next Level

Nearly 70% of companies believe their employees need to continuously develop their skills to stay competitive. So, it makes sense that EY, a leader in workplace innovation, has taken their learning and development program to the next level by shifting to digital. Join EY’s Phil Hoops, Americas Advisory Assistant Director for Technical Learning, to hear how his team has transformed their L&D program over the past four years.

You’ll learn how to:

• Make a case for your own virtual L&D program

• Get a virtual program started

• Back up your L&D success

Wednesday, March 13, 2019

Extreme Makeover: Learn Why Morningstar Overhauled their Webinar Program

For the investment research and software company, Morningstar, content is king. So, when their webinars proved unworthy, the team decided to make a regime change. Join Morningstar’s, Emilie Neumeier, Product Marketing Manager and Lisa Rafdal, Marketing Manager to hear how the fin-tech firm totally renovated their marketing strategy with a brand new webinar program that improved the audience experience and increased MQLs by 300%.

You’ll learn how to:

  • Rebuild your webinar program from scratch
  • Align your webinar program with your buyer
  • Use webinars across the customer lifecycle.

Webinar Evolution: Learn How Genesys Innovated their Online Events

The time of doing talking-head, slide-only webinar formats is over. Get outside the standard webinar box and join Genesys’s Ryan Grable, VP Global Digital Demand Generation and Liz Weida, Director of Digital Demand Generation, for a behind-the-scenes look at tech company’s re-imagination of their webinars into different formats, new series and use across the funnel.

You’ll learn how to:

  • Utilize more features within a webinar
  • Create new webinar event types and formats
  • Reshape webinar content for different audiences and channels

The 7 Sessions That’ll Turn You Into a Webimaster at Webinar World 2019 

It’s a long way to the top if you want to get the most out of your webinar program. But shortcuts are available. Discover the quickest way to becoming a webimaster in San Francisco from March 11-13 at Webinar World 2019. Especially when you attend the Mastering ON24 track. 

The Mastering ON24 track will arm you with the insights, playbooks and tactics you need to craft quality digital experiences that drive audience engagement and deliver actionable data. Attend this track’s sessions to learn how Oracle operationalizes its webinars for the best results, how Jackson Systems uses videos to captivate its audience and how you can run a successful webinar program all by yourself. 

Check out the tracks below to learn more: 

Tuesday, March 12, 2019

Integration Deep-dive with Oracle Netsuite: How to Operationalize Webinars for Optimal Results

For demand gen marketers, what happens after the webinar is just as important as promoting and holding the webinar itself. Join Oracle NetSuite’s Deniz Dondero, Director of Digital & Marketing Campaigns and Bekkah Lyman, Sr. Marketing Operations Manager, for a deep-dive into using webinars to nurture leads and convert them into opportunities. Get a glimpse into the infrastructure they built that facilitates and enables it all.

You’ll come away knowing how to:

• Integrate ON24 with marketing automation platforms

• Use webinars to convert leads to opportunity

• Seamlessly operationalize the process

Time-Saving Tutorial with Joe Oliva: How to Automate Webinar Workflows through Zapier

Ever wish you had a virtual assistant to help run your professional webinerd life? Combining the power of the ON24 Platform with workflow automation software Zapier brings producing webinars a little further into our AI-driven future by automating common tasks with “Zaps,” such as sending a calendar invite when a webinar is scheduled, or sending an email alert with registration updates. Join webinar expert Joe Oliva to get hands-on with Zapier and start saving time.

You’ll learn:

• How and when to use Zaps

• Set up basic Zaps

• What Zaps are coming from ON24

Using Video with Jackson Systems: How to Captivate Audiences with On-camera Presentations

You’d think adorable puppies have no place in a webinar about HVAC controls, but the manufacturer Jackson Systems proves us all wrong by showing that making content fun and relatable through video makes a big impact, no matter the industry. Join Tyler Hershberger, Production Director at Jackson Systems, for a deep-dive into video-based webinars, from humanizing your content to mastering advanced video techniques to adding new technology.

You’ll learn how to:

• Add video to your webinar strategy

• Use video to bring content to life

• Build the right tech infrastructure for video

Everlasting Webinars with S&P: How to Maximize your On Demand Strategy

Live webinars or simul-live webinars for maximum training impact? According to S&P Market Intelligence, it doesn’t matter as long as you always make your webinars available on-demand. Join Laura Lopez, S&P’s Head of Client Education, to learn how to give your training webinars everlasting life through the right mix of interactivity features, curated playlists using ON24 Engagement Hub and constant promotion across touchpoints.

You’ll learn how to:

• Multiply attendees and engagement beyond the live webinar

• Encourage content binging using ON24 Engagement Hub

• Measure your on-demand webinar program performance

Wednesday, March 13

Repurposing your Webinars with Align Technology: How to Use a Single Webinar Multiple Ways

It’s much easier to piece together a puzzle when you can see the whole picture. The same principle applies when it comes to webinar planning — once you know all the ways you want to use a webinar, then you can quickly create and assemble all the elements. Join Align Technology’s Sr. Professional Education Manager Patricia Torres to take a step back and see how to build a holistic webinar program that can be broken into several pieces of content that serve multiple use cases.

You’ll learn how to:

• Create modular content and stitch it together with simple tools

• Gain insights from content interactivity

• Integrate multiple touchpoints into a single experience

Making CPE Easy with RSM: How to Build a Painless Process for Continuing Education Webinars

With specific learning criteria to meet and thousands of certificates to issue, continuing education programs get complicated fast. Join RSM’s Allison Snyder, Senior Marketing Specialist, to learn how the ON24 Platform helps make it easy to run continuing education webinars across any industry, from reporting to tracking to self-service certificates.

You’ll learn how to:

• Build a webinar program with CE in mind

• Optimize the ON24 platform functionalities for CE

• Roll out a CE program at your own organization

Scaling Fast with Fitbit: How to Run a Successful Webinar Program Solo

Starting anything new is tough… going at it alone is even tougher. Join Fitbit’s Rachel Yarnold, Associate Digital Marketing Manager, to hear how she quickly got the tech company’s B2B webinar program up and running, from defining the content to determining the audience acquisition strategy to owning the results.

You’ll learn how to:

• Develop a webinar strategy that scales

• Set boundaries

• Establish realistic goals and measure success