The 5 Webinar World 2019 Sessions to Up your Continuing Education and Training Game

Training and continuing education is an increasingly critical element for company success today. Employees demand it, clients crave it and some industries even require it. But producing a training or continuing education course is easier said than done — especially when you’re the one doing the producing.

To make education easier, and to help you learn a few things about the process, we’ve put together a few Webinar World 2019 sessions on digital training and continuing education. These breakout sessions will show you how you can give your training and continuing education webinars a long life, chapterize, integrate old material into your lessons and more.

Looking to improve your continuing education or training webinars? Check out these five sessions at Webinar World 2019:

Tuesday, March 11, 2019

Everlasting Webinars with S&P: How to Maximize your On Demand Strategy

2:20 – 2:50 p.m.

Live webinars or simul-live webinars for maximum training impact? According to S&P Market Intelligence, it doesn’t matter as long as you always make your webinars available on-demand. Join Laura Lopez, S&P’s Head of Client Education, to learn how to give your training webinars everlasting life through the right mix of interactivity features, curated playlists using ON24 Engagement Hub and constant promotion across touchpoints.

You’ll learn how to:

• Multiply attendees and engagement beyond the live webinar

• Encourage content binging using ON24 Engagement Hub

• Measure your on-demand webinar program performance

From Basic Training to Masterclass: CompTIA’s Approach to Virtual Learning

11:35 a.m. – 12:05 p.m.

Virtualizing in-classroom training has more to offer than just convenience, it can supercharge the value of your audience’s learning experience by offering group interactivity, chapterization for self-paced content consumption and the ability to measure course effectiveness. Join CompTIA’s Tazneen Kasem, Director of Product Management & Instructor Network and Stephen Schneiter, Program Manager, to learn how to run impactful training programs, whether that’s increasing participation of association memberships or driving more awareness for your brand. This session is based on the industry driven standards included in the trainer certification, CompTIA CTT+.

You’ll learn how to:

• Plan for webinar course instruction

• Deliver engaging, interactive training experiences

• Evaluate program impact

Wednesday, March 13, 2019

Repurposing your Webinars with Align Technology: How to Use a Single Webinar Multiple Ways

1:15 – 1:45 p.m.

It’s much easier to piece together a puzzle when you can see the whole picture. The same principle applies when it comes to webinar planning — once you know all the ways you want to use a webinar, then you can quickly create and assemble all the elements. Join Align Technology’s Sr. Professional Education Manager Patricia Torres to take a step back and see how to build a holistic webinar program that can be broken into several pieces of content that serve multiple use cases.

You’ll learn how to:

• Create modular content and stitch it together with simple tools

• Gain insights from content interactivity

• Integrate multiple touchpoints into a single experience

Rock-solid Core: Learn How IBM Cloud Maximized Marketing Performance with Webinars

1:15 – 1:45 p.m.

A strong, flexible core is important for physical fitness and digital marketing. After relentless webinar training and constant measurement, the IBM Cloud team discovered that webinars are their core for building an unshakeable foundation and maxing marketing campaign performance. Join IBM Cloud’s Jim Gianotti to hear how webinars became the heavyweight champion of their marketing mix.

You’ll learn how to:

• Implement a team-wide webinar regimen focused on making webinars a core tactic

• Make webinars do the heavy lifting, benefiting other campaign tactics and content distribution

• Prove why doing webinars will strengthen your marketing campaign core

Making CPE Easy with RSM: How to Build a Painless Process for Continuing Education Webinars

11:35 a.m. – 12:05 p.m.

With specific learning criteria to meet and thousands of certificates to issue, continuing education programs get complicated fast. Join RSM’s Allison Snyder, Senior Marketing Specialist, to learn how the ON24 Platform helps make it easy to run continuing education webinars across any industry, from reporting to tracking to self-service certificates.

You’ll learn how to:

• Build a webinar program with CE in mind

• Optimize the ON24 platform functionalities for CE

• Roll out a CE program at your own organization

3 Ways Valeo Rocks Its Training Webinars

Good design can break the language barrier — especially good webinar design. Don’t believe us? This webinar by Valeo, a participant in the 2018 Webinars That Rocked, proves the case.

Valeo is a multinational automotive supplier and partner to automakers. To build its brand and provide a critical service to its main audience, the company provides face-to-face training. But in-person training are limited in nature, and generally can’t reach a large audience and maintain a one-to-one presence at scale.

To address these issues, Valeo uses webinars to promote its training. And it provides some of the best training webinars we’ve ever seen. How? Well let’s take a look:

Valeo Does Mixed-Media Training Right

Valeo structured its webinar to provide attendees with the clearest understanding of its subject as possible. For the company, this meant starting with a live video recording of its experts giving the lay of the course’s land followed by a series of slides diagraming the automotive parts in questions.

To make its diagrams digestible, and to stay on track with its course, the trainers used pre-recorded audio to explain what its audience is looking at. But here’s what makes Valeo stand out from the rest: the company cut to a video demo showing attendees the actual parts in question, how they interact with automotive parts and how the parts can be broken down. Once the demo ended, it cut back to its presenters for a live Q&A session.

Simply put: they optimized the educational webinar for a technical audience. It’s brilliant.

Certification For Attendees

So what’s at the end of the rainbow for Valeo webinar attendees? Well, a valuable certificate showing they’ve completed the company’s training. For professionals needing to maintain a license or prove they’re continuing their professional education, certificates are invaluable.

For Valeo, it only offers a certificate after its attendees watch the demo for 30 minutes. But, if it needed to, it could stipulate that attendees must also ask questions, participate in polls and more to receive credit.

Makes Resources Easily Available

Last but not least, Valeo provides its attendees with downloadable resources they can use. This ranges from the company’s online catalog and service portal to a downloadable .PDF laying out how to maintain a hybrid car, what parts they’ll need and how these parts interact with automobiles in general.

All in all, Valeo assembled a fantastic training webinar that really drives home how to translate face-to-face training to a digital environment. How it structured its webinar is well thought out and amplifies its educational content to attendees.

Keep an eye on the ON24 blog for more insights and inspiration from the Webinars That Rocked 2018. Curious to see what a great webinar can do for you? Check out Webinars That Rocked on demand.