New at ON24: New Content Journeys and Post-Event Engagement

From design tools to actionable reporting, ON24’s unique features help organizations create engaging, digital content experiences. In case you missed it, we recently announced post-live content journeys, an industry first! Here’s a quick download of what we have been working on and what you can do with your updated digital experience toolkit.  

Extend the Content Journey

Engagement shouldn’t end with the webcast. Users can now invite live webcast viewers to continue to connect with the new post-live console and call-to-action engagement tool, driving ongoing engagement and moving audiences through an ongoing content journey:

  • Invite audiences to register for upcoming webcasts automatically, avoiding the registration page.
  • Lead viewers directly to the Engagement Hub for more content or to sales or product staff for follow-up.

Stream on Facebook

Leverage another channel by streaming on Facebook Live:

  • Connect all brand channels for a consistent experience.
  • Further engage by being where your viewers already are.

Obtain Feedback in Real TIme

Viewers can now engage with content in a richer way. The new Ratings and Comment feature enables audiences to like, dislike, as well as provide comments on each content piece.

Ensure Brand Consistency

We believe in easily-managed content, without the burden of confusing processes, so we always aim to make content experience creation easier. Users can lock registration fields so others can’t edit those locked fields, ensuring a consistent brand experience for audiences and data collected across programs.

Take Action with Flexible Data

As the saying goes, “if you can’t measure it, you can’t improve it.” That’s why ON24 focuses on delivering the best analytics and reporting so you can always advance engagement:

  • Review Content Insights in Engagement Hub to better understand content performance and optimize the delivered content.
  • Easily assess program performance with refreshed and robust platform-level dashboards and Webcast Reports.

Integrate with Salesforce

The new ON24 Salesforce Connector is a native connector that enables sales teams to drive results:

  • Embed ON24 engagement profiles within Salesforce instances.
  • Move ON24 engagement data to lead and contact records so sales teams stay informed and win.

That’s not all! We’re always getting better. Be sure to check out our latest on ON24 Engagement Hub and ON24 Target, here.

 

New at ON24: New Styling, Ratings and Comments and Improved Functionality

At ON24, we’re constantly working to improve both our platform and our users’ experience with it. That’s why, every quarter, we issue platform fixes, product updates and introduce new features.

To inform you and get your feedback on our latest projects, we’re publishing a series of blogs detailing how and why we’re changing the ON24 Platform.

For this quarter, we’ve made improvements to our styling capabilities, improved Engagement Hub capabilities and made adjustments to help you deliver ongoing engagement. Let’s take a look:

Elegant User Experience

ON24 Engagement Hub now has new styling capabilities to ensure your best performing content gets the front-and-center treatment it deserves. We’ve also added two new enhancements to improve the way that content is displayed: Page Width and Featured Content.

Page Width now allows you to adjust page sizes between 990px (standard) and 1220px (wide). This allows you to display more content in your Engagement Hub. The Featured Content enhancement lets you feature select content, like high-performing assets, prominently within the Engagement Hub.

Scalability

You now have more customizable capabilities with thumbnails and fonts across Engagement Hubs and Target Content Experiences. These customization opportunities ensure Engagement Hubs and Target Content Experiences can maintain unique designs across different iterations. You can also simply create unique thumbnails as needed while continuing to track global engagement and performance on all content.

Ongoing Engagement

Everyone has something to say and now they have the opportunity to say it with the new Ratings and Comments feature for ON24 Engagement Hub.With Ratings and Comments, audiences have the ability to engage with content in a qualitative way. Attendees can like or dislike content and provide feedback or comments for each piece of content.

Actionable and Flexible Data

 

Content Insights are now available on ON24 Engagement Hub. Like in ON24 Target, Content Insights bring helpful metrics directly into the Engagement Hub workflow to aid users in understanding their content performance and in choosing the right content for their audience.

Content Insights provides data on unique views, average time viewing content, shares, ratings and comments, and the top accounts and roles that have accessed that particular piece of content. All you have to do is navigate to the content tab and click on a content thumbnail. An overlay should pop up and provide you with the insights you need.

That’s all for now. If you’d like to learn more about the ON24 Platform and how you can get more out of your webinars, contact us and we’ll set you up. Otherwise, keep an eye on this space for more product updates, how-tos and webinar-enhancing tips.

New at ON24: New Reporting Features, More Language Options and Better Content Sharing for Your Webinars

How can you get more engagement from your webinars? Learn the tips, tricks and tactics that make webinars work at Webinar World 2019.

At ON24, we’re constantly working to improve both our platform and your experience with it. That’s why when we update our platform, we do so with an emphasis on four major areas: elegant user experiences; scalable products; tools that drive engagement; and delivering actionable and flexible data for better business decisions.

For our latest product update, we’ve crafted several new enhancements improving the overall experience of the ON24 platform. These range from easy access to services and support to improved reports, Facebook Live streaming and new language options. Let’s take a look:

Elegant User Experience

ON24’s unmatched, global, 24-hour support and services just got better. That’s because users can now order services right when they need to directly within Webcast Elite. No more digging around for support when you have an urgent request! Our ON24 Customer Services Team can assist in supporting any part of your program, whether it’s a premium event management package with a dedicated webcast manager or express monitoring and event QA.

Ongoing Engagement

First, ON24 Webcast Elite now lets you share your webinar with Facebook Live audiences, extending the reach of one of your most engaging marketing tools. We made this addition because capturing audience attention means communicating with them where they are. With this addition, you can easily extend your webinar’s reach and capture a broader audience.

Second, we’re releasing a new way for you to expand your audience’s content journey after the live webinar ends. This new feature allows you to automatically redirect your viewers to any URL after an event closes, letting you to spontaneously provide them with the relevant content they’re interested in.

Scalability

Need to add more closed captioned languages to your webinars? Now you can with ON24’s new and improved language options! Our updated closed captioning feature now allows you to enter any custom language for closed captioning — making your webinars more accessible to more audiences across the globe.  

Actionable and Flexible Data

We’ve made two enhancements to our data and analytic tools across the platform. You can now subscribe yourself or anyone in your organization to automated analytics reports — taking one more task off your to-do list and giving more time to focus program optimization. All you have to do is set the timing with the new Report Scheduler tool in Webcast Elite.

Second, and in line with the first, you can now select the date range for Webcast Elite’s top-level analytics dashboard. The days of being limited to 90-days are no more. Additionally, the Webcast Elite Reports dashboard will provide you with performance trends over time, giving you a holistic view of your webinar’s performance.

That’s all for now. If you’d like to learn more about the ON24 Platform and how you can get more out of your webinars, contact us and we’ll set you up. Otherwise, keep an eye on this space for more product updates, how-tos and webinar-enhancing tips!