The rapid climb in social media spend, the advent of account-based marketing and the need to design everything for mobile — all of these changes to marketing took place within the past ten years. And while it feels like marketers are just starting to get a feel for the digital ground underneath their feet, the reality is that rapid change is going to keep coming.
Marketing’s evolution has gone into hyperdrive thanks to advances in technology, but good tech isn’t the only factor for innovation. Today’s game-changing marketers aren’t the ones adopting new technologies, but the ones who use tried and true marketing tactics to drive innovation.
To help marketers identify the elements of innovation, Joe Hyland, CMO at ON24, Cheri Keith, SiriusDecisions Senior Research Analyst and Joel Harrison, B2B Marketing Founder and Editor-in-Chief, will down together at Webinar World 2019 and discuss the differences between hype and reality and what makes for an innovative marketer.
Join us on Wednesday, March 13 at 9 a.m. at the Hyatt Regency in San Francisco, California to take part in this panel discussion and learn the elements of innovation.