The Webinerd Channel: How Protolabs Does Digital Marketing with Webinars

Today’s manufacturing industry is where digital initiatives meet physical demand. New techniques, designs and processes are seemingly generated each day largely thanks to advances in networking, computation and design. But to make this happen, digital marketing needs to be a part of the process.

Few organizations know this better than Protolabs, a digital manufacturer of custom prototypes. The company’s prototypes — designed, molded and created through new manufacturing techniques — fuel the innovations the manufacturing industry sees today.

But before Protolabs can provide its rapid manufacturing to engineers, it needs to market and sell its services. And that means it needs a digital approach.

On Thursday, May 9, Protolabs’ Marketing Specialist, Tommy Rongistch, will sit down with The Webinerd Channel crew to explain how his team uses webinars to fuel its marketing needs. During this event, Tommy will explain how Protolabs:

  • Hypothesized, experimented and refined its webinar program
  • Brought marketing and sales together to create a valuable content channel
  • Uses webinars to power its account-based marketing initiatives

Protolabs’ has an extensive library of fascinating always-on webinars, including how one customer used its service to rapidly prototype and refine DUCK!, a genuine BattleBot.

If you’d like to learn how Protolabs drive manufacturing innovation, check out its webinar channel here. Tune in to The Webinerd Channel next Thursday at 11 a.m. PDT (2 p.m. EDT) to learn how digital manufacturers master digital marketing.

ON24 Will Make Austin Webi-weird at SiriusDecisions Summit 2019

There’s a lot of noise out there in the B2B world — especially when digital is involved. How can you break through it? Simple: by getting serious about engagement and getting yourself to SiriusDecisions Summit 2019. That’s right, webinerds, we’re about to get webi-weird in Austin, Texas.

SiriusDecisions Summit runs from May 5-8 at the Austin Convention Center — and we’ll be there in full force to help you break through the digital noise. Here’s how:

ON24 at SiriusDecisions Summit 2019

The Booth

Have a burning webinar question? Need to cut your way through the digital noise? Join us at booth #625 to make it happen. We’ll have webiexperts on hand to answer any questions you may have and show you how your marketing program can stand out and deliver genuine engagement with prospects and clients with webinars. We’ll also have a short webinar assessment tool you can use to measure how your webinar program stacks up.

The Sessions

SiriusDecisions recently said webinars “are the highest rated human touchpoint.” As a result, webinars are the primary channel to drive prospects from lead to revenue. But how can you drive the results you want to see from your webinars?

Mark Bornstein, our Vice President of Content Marketing and Webimaster, will show you how to build engaging audience experiences putting “human marketing” at the front of your programs and campaigns. Mark will host two sessions in meeting room 13AB on Tuesday, May 7, and Wednesday, May 8, at 11:45 a.m. to 12:30 p.m. on both days. During these sessions, you’ll have the opportunity to learn:

  • Which webinar formats drive engagement
  • How to use webinars at every stage of the buying cycle
  • How to turn webinar engagement into actionable data
  • How to use webinars to supercharge ABM programs

The Fun

It’s not a conference unless there’s some offsite fun. So, to provide you with that fun, we and our Account-Based Marketing Leadership Alliance friends are putting on a little speakeasy cocktail reception on May 6 from 7:30-10:30 p.m. Will there be signature cocktails? Of course. There’ll also be live music, Prohibition-era stories and much more.

Oh, and there’s one last thing we forgot to mention: swag. We’ll have some sweet, sweet swag for you to grab at booth #625, including stickers, pens and the chance to win some noise canceling headphones. But you can only get ’em if you stop by our booth!

We’re looking forward to a great SiriusDecisions Summit and can’t wait to see you there.