Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

Get started
Get started

Advanced analytics and reporting

Advanced Analytics is an add-on product to the ON24 Platform. This feature helps marketers accurately measure and demonstrate the ROI of webinar marketing programs.

Overview

  • Smarter performance measurement

    Gain enhanced visibility into webinar and content engagement with AI-driven analytics.

  • ROI-focused insights

    Turn raw data into actionable metrics that highlight what drives conversions.

  • Sales and marketing alignment

    Identify buying signals and prioritize follow-ups through account and lead engagement profiles.

What is Advanced Analytics and Reporting?

Advanced Analytics and Reporting gives marketers enhanced visibility into webinar and content performance within the ON24 Platform. It helps define and optimize marketing funnels, identify buying signals, and predict engagement using AI-powered insights. With this feature, marketers can easily measure, compare, and prove the value of their digital engagement efforts.

Why it matters

  • Proves marketing ROI: Demonstrates measurable impact from webinar and content engagement on pipeline performance.
  • Optimizes campaign efficiency: Highlights high-performing content and channels for better resource allocation.
  • Unifies engagement intelligence: Combines individual and account-level data for comprehensive performance understanding.

How it’s used

  • Analyze engagement data to uncover trends and behaviors driving conversions.
  • Filter engagement results by email domain, registration source, or campaign to identify qualified leads.
  • Review account and lead engagement profiles to prioritize high-value prospects.
  • Monitor funnel analytics to measure conversion stages and audience progression.
  • Apply AI-powered insights to predict engagement outcomes and improve targeting accuracy.

Key benefits

  • Enhances measurement accuracy across all ON24 digital experiences.
  • Converts engagement data into actionable performance insights.
  • Streamlines reporting with customizable dashboards and filters.
  • Identifies buying intent through lead scoring and behavioral signals.
  • Strengthens collaboration between marketing and sales with shared visibility.
  • Provides predictive intelligence to anticipate engagement outcomes.

Frequently Asked Questions

  1. What is ON24 Advanced Analytics and Reporting?
    • Advanced Analytics and Reporting is an ON24 add-on that allows marketers to measure engagement, identify buying signals, and prove the ROI of webinars and content.
  2. How does Advanced Analytics and Reporting help marketers?
    • It provides deep insights into audience behavior, showing which content and experiences generate the most meaningful engagement.
  3. What are some key features included?
    • Advanced filtering, account and lead engagement profiles, funnel analytics, and buying signal reports help marketers visualize and optimize performance.
  4. How can Advanced Analytics and Reporting improve decision-making?
    • By turning engagement data into clear insights, marketers can refine strategies, align with sales, and focus on high-impact opportunities.
  5. Where can I learn more about using ON24 analytics tools?
    • If you’re an ON24 customer, visit the ON24 Knowledge Base to explore the differences between standard and advanced analytics.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.