May 08, 2018 Joe Hyland
I hate rules. And, I think the best marketers are those who break them.
Which is why I’m surprisingly ok with the larger mission of the EU’s forthcoming, and discussed-to-death General Data Protection Regulation (GDPR).
Yes, it’s a pain in the ass, but I fundamentally believe the challenge is one all marketers should embrace, inside or outside the EU. Let’s use the deadline of May 25th to ask ourselves some big, uncomfortable questions about the way we’re engaging with prospects. Is the interaction human? Are you getting any more besides an unsubscribe notice from your very generic email?
It’s time to take a step back and examine whether all this marketing technology is adding or taking away from the relationship we’re all relentlessly trying to build with our customers and prospects. And, of course, make sure your technology is GDPR-ready.
The good news is that ON24 has you covered on both aspects. We’ve built our platform to make engagement more human through live, on-demand and personalized experiences. And, our privacy and product experts have worked very hard to ensure the data you collect along the way is kosher with the EU’s new policy.
So, we’ve got your back, webinerds… Keep on breaking (most) rules, stop spamming, and start engaging!