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Up Your B2B Game With People-to-People Marketing

February 20th, 2018 ON24

Marketers don’t market to businesses, they market to people. But most marketers don’t know how to establish the trust they need to build to carry out effective people to people marketing.

To edify our growing and increasingly automated field, Joe Hyland, CMO of ON24, sat down to chat with Justin Gray, Founder and CEO of LeadMD, to discuss new marketing trends and their expectations for 2018.

And there’s a lot to expect! For example, Hyland anticipates a movement towards personalized, almost one-to-one marketing at scale in response to the industry swing to automation. The fuel for this movement? Engagement, data and the art of persuasion. It all comes back to marketing to people. 


Interested in hearing more about upping your B2B game with people to people marketing? Great! Come hear Joe Hyland and other world-class marketers speak at Webinar World 2018. But hurry, we’re only two weeks away! Click here for more information.