Marketers don’t market to businesses, they market to people. But most marketers don’t know how to establish the trust they need to build to market to people.
To edify our growing and increasingly automated field, Joe Hyland, CMO of ON24, sat down to chat with Justin Gray, Founder and CEO of LeadMD, to discuss new marketing trends and their expectations for 2018.
And there’s a lot to expect! For example, Hyland anticipates a movement towards personalized, almost one-to-one marketing at scale in response to the industry swing to automation. The fuel for this movement? Engagement, data and the art of persuasion. Check out the video below, or head on over to LeadMD, to learn more: