2025 Manufacturing Benchmarks
Today’s manufacturing clients expect to view digital content that is both personalized and available on demand. Our 2025 Manufacturing Benchmarks Infographic presents data that explains how viewers are engaging with digital events throughout 2024.
We found that the average number of webinar attendees is 236, which means that digital events present a lucrative opportunity for manufacturing brands to increase conversions. We also found that these attendees were engaged with content hubs for an average duration of 26 minutes.
And with an average of 43 minutes of webinar engagement, and 12 questions asked per webinar, it’s clear that manufacturing audience members are remaining active participants throughout the digital experience — whether it’s through webinars, content hubs, or personalized landing pages.
Here’s what else we found.
Key Takeaways
Our findings showed a:
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- 46% of the total conversion of webinar registrations-to-attendee. That means almost half of those who registered for a webinar or virtual event actually attended.
- 27% average conversion rate of content hubs. Buyers are turning to content hubs to search and consume related information on their time.
- 34% increase YOY in conversions from calls-to-action per webinar. More than a third of viewers are taking the next step after viewing their webinar and engaging further with the brand.
- 40% average conversion rate of personalized landing pages. Personalization continues to remain critical to the digital experience — in fact, we found that viewers spent an average of 34 minutes engaging with personalized landing pages.
2025 Technology Benchmarks
Our 2025 Technology Benchmarks Infographic explored how viewers engaged with technology webinars and digital events in 2024. We found that the average number of webinar attendees was 174, and that they asked an average of 12 questions per webinar.
Our data also found that today’s technology audience still prefers to consume personalized, digital content on their own time. And with an average of 22 minutes spent on content hub engagement, marketers can capitalize on audience members’ desire to interact.
Here’s what else we found.
Key Takeaways
Our findings showed a:
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- 51% total conversion of webinar registrations-to-attendee. That means that more than half of those who registered for a webinar or virtual event actually attended. And registrants are not only attending webinars — they are engaging with them. Webinar engagement lasted for an average of 50 minutes.
- 28% average conversion rate of content hubs. Buyers are turning to content hubs to search and consume relevant information on their time. Our data shows that there were an average of 49 assets per content hub.
- 19% increase YOY in conversions from calls-to-action per webinar. This means that almost a quarter of viewers are engaging further with the brand after viewing webinars.
- 34% average conversion rate of personalized landing pages. Personalization as part of the digital engagement strategy remains key — viewers spent an average of 22 minutes engaging with personalized landing pages.
