What makes a webinar a rockin’ webinar? A lot of things. It’s the extra effort to design an impeccable webinar console. The foresight plot out a whole content journey. It’s the dedicated focus to provide your audience with the best experience possible.
That’s why, every year, we celebrate the webinars that truly rocked. So, what rocked 2024? How can you learn from these webinar legends? Explore our winners below or download our lookbook now to start rockin’ your digital experiences.
Turning Engagement Into Revenue: Inside PowerSchool’s AI webinar success
When PowerSchool was about to put game-changing AI capabilities in the classroom, the edtech provider had to make its release count. But not only did they want to create maximum excitement, they also needed to showcase its full potential. A webinar was the perfect answer — and not only did it look great, it was filled with interactivity.
The results were outstanding. With almost 2,000 attendees and an engagement score of 4.6, the team saw more than 400 content downloads and 100 demo requests. Most importantly, it created more than $2.3 million in opportunities.
Staying ahead of change: Danfoss uses webinar for timely education
When new EU refrigerant rules were announced, cooling specialist Danfoss wanted its customers to be ready. They did so by scheduling a webinar on the same day the regulations took effect. This made them the first in the industry to explain the rules and help registrants make smart choices for its businesses.
Being proactive proved to be successful. The webinar achieved a 79% attendee conversion rate and an engagement score of 5.9. The audience showed huge interest, asking more than 80 questions and downloading more than 1,000 pieces of related content.
Enabling partners: How Gamma created connections that convert
Gamma, a global communications company, kicked off its Good Together in 2024 partner enablement program with a webinar that featured a visually stunning console. To avoid distracting from the discussion, the console was designed with a simple theme and color scheme that seamlessly tied into the slide presentation.
The partner kick-off attracted a large number of attendees, and the team achieved an impressive 67% registration-to-attendee conversion rate. The use of multiple CTAs meant that 51% of all attendees clicked on at least one.
Engaging HCPs digitally: Siemens Healthineers delivers results with webinar series
Medical technology company, Siemens Healthineers, created a series of three webinars focusing on educating HCPs on breast imaging. They leveraged a panel of renowned key opinion leaders (KOL) to generate awareness of current challenges and the latest clinical innovations in breast care.
This series that compared best practices and featured methods and clinical cases successfully generated interest in Siemens Healthineers’ latest mammography solution. The more than 400 attendees generated 500 poll responses as well as more than 30 questions to the KOL panel. Several requested meetings with sales and more than 40 opportunities were generated.
Targeting your audience: Veeam powers personalization with segmentation
Pro tip: You don’t need to create separate webinars to engage different audiences. With segmentation and AI, you can deliver personalized experiences for multiple audience groups within a single webinar.
Veeam, a technology company, offered a personalized experience during its webinar Fortify Your Ransomware Gameplan: Government Enforcement Insights. Attendees could choose from 10 personas, each with tailored consoles, content, and demos.
Veeam’s demand generation efforts were highly successful. The webinar attracted over 400 live attendees, generated 30 audience questions, and received 400 completed survey responses. Additionally, more than 60 attendees clicked on CTAs.
Keep the learning going: The Home Depot creates an always-on workshop experience
The Home Depot took its always-on experiences to the next level by using content hubs to showcase both on-demand and upcoming “How-To” webinars. To reach an even wider audience, they maintain a dedicated content hub featuring webinars in Spanish.
These content hubs have had a noticeable impact. Its Customer Post-Workshop spend saw a 93% year-over-year increase, thanks in large part to the availability of on-demand content.
Making connections: T-Mobile increases visitors with content hub
T-Mobile created a content hub for its business clients packed with resources, including videos, webinars, and PDFs. They offered visitors a seamless customer journey by organizing content into categories, embedding CTAs in every asset, and providing content recommendations to sustain engagement.
By extending the in-person experience into a digital one, T-Mobile boosted visitation to its content hub from five visits per week to 257 unique visitors in just four days!
From content vision to lead growth: ADP’s finds success with content hubs
ADP, a financial services company, aimed to integrate its branded content across ON24 and financial wellness resources, ensuring smooth connectivity within its existing ecosystem. Its vision was to align all collateral with client education and financial literacy initiatives while offering clients and its employees 24/7 access to educational and engagement tools.
Within a month, ADP saw the impact of its content hubs. It reported receiving consistent recognition from internal partners and stakeholders. Additionally, they achieved three times more lead generation compared to its previous efforts. In just two weeks, audiences conducted 345 content searches in ADP’s hubs and doubled the number of views.
The AI advantage: Orion creates nurture pages using webinar key moments
Orion Advisor Solutions, a technology and wealth management services provider, leveraged the ON24 Platform’s AI-powered ACE to transform its partner enablement webinar series into an engaging nurture page. The company featured key moments from its webinars, full-length recordings and links to its knowledge center, making it easy for users to learn more about its partner portal and access the content they needed on their own.
Not only did the webinar series achieve above-average attendee conversion rates and console engagement activity, but it also continues to see high on-demand engagement.
Virtual impact unlocked: Merck’s converts with events
Merck (known as MSD outside North America) organized a virtual event in Greece to engage and educate healthcare providers (HCPs). Its goal was to “offer best-in-class scientific and educational presentations through a seamless virtual experience” by combining standard webinars with full-scale virtual events.
Overall, Merck reports an average conversion rate of 40–50% for its ON24 events.
Supplying engagement: Logility annual summit reaches its audience over two days
Logility, a provider of supply chain planning software, hosted a two-day virtual summit. During the event, the team held 17 webinars featuring industry experts, along with opportunities to network with peers and the company’s leadership.
Using multi-event registration, attendees could conveniently reserve their spots for the webinars that interested them. This feature makes it easy for participants to sign up for multiple sessions, whether for a multi-day event like this or for future webinars.
One summit, one solution, real impact: Nasdaq connects audiences seamlessly
Nasdaq used ON24 GoLive to host its Nasdaq Innovation Summit. They adopted a single-page strategy during this advisor enablement event, featuring one main event session page with all available viewing options. When audience members clicked on a session, it opened in a lightbox, delivering a rich and interactive experience.
The summit featured 18 ETF issuers and 21 panelists, attracting more than 770 registrants. Attendees watched an average of 108 minutes of the event. Nasdaq reports that the summit delivered an impressive ROI and outstanding results for its clients.
Scaling new heights: Arctic Wolf achieves impressive conversion rates with virtual events
Arctic Wolf, a company specializing in cybersecurity, hosted a virtual event that lasted about two hours. Despite its short duration, the company successfully drove engagement by featuring a diverse lineup of speakers who captured interest in its solutions. The Arctic Wolf team kept it simple by using a single console to host multiple sessions.
By fully utilizing engagement tools, CTAs, and a beautifully designed console, Arctic Wolf achieved an impressive live conversion rate of 62% and generated more than 120 MQLs in the process.