How to Come up With More Creative Webinar Titles
Creating a compelling title is one of the biggest webinar challenges when it comes to driving registrations. The title of your event plays one of the most important roles in capturing the imagination and interest of your audience.
So how on Earth do you develop a headline that draws them in? Well, like many approaches to marketing copy, success often comes down to following a few tried-and-tested formulas.
When it comes to crafting creative webinar titles, it’s important to remember that:
Everyone loves a list
Think about these titles:
- “Top 5 tips for increasing awareness on social media.”
- “7 ways to drive engagement during automated webinars.”
- “Top 10 ways to make money online.”
Each title sets the theme for the webinar and tells your potential attendees that this will be a presentation with helpful, actionable information.
For the best results, be as specific as you can with your list-based headers so you don’t get sign-ups from people who are likely to abandon the session midway through. And you’ll get bonus points if you can add an air of exclusivity to your offering, too; for example, by promising “little known” or “unbelievable” takeaways, not just the stuff your audience might already know.
Everyone wants to learn
Use the humble “how to” to address your attendees’ pain points while simultaneously providing them with a solution to their challenges.
Whether you’re teaching them the best way to stay on top of their emails or create webinars that span the entire customer journey, any title that promises practical training from experts in their field will prove to be valuable, and your registrations will reflect this.
Everyone wants the full lowdown
Let your prospects know you plan to deliver as much insight as possible in your webinar. Create a title that simply communicates what they’ll learn, like “Everything You Need to Know About …” It’s a versatile trick that can apply to any topic or scenario. (Just make sure that your webinar agenda does deliver a comprehensive take on the subject, otherwise you could be accused of overpromising and under-delivering!)
Everyone responds well to a workshop
Any good webinar title that alludes to some sort of interactive training environment will be well received by readers. Putting “workshop” in your title can be a useful way of communicating that fact. If you’re running a workshop, it implies that you’re going to be sharing more in-depth information from presenters and hosts who are leading the way in their industry.
Everyone wants something others haven’t got (yet)
Perhaps you’ve got some new data to share. Maybe you’ve just released a report, and you’re excited to share it with your audience. Either way, make it obvious that you’ll be presenting new, never-seen-before information in your webinar and you’ll have audiences eager to sign up
Everyone wants to jump on board a trend
If your sector is alight with a recent development — perhaps the launch of a revolutionary tool, some game-changing legislation or the dawn of some ground-breaking technology — you want to be the first to share your perspective on this new change.
Refer to a trending topic in your title to drum up interest in what you have to say and get your webinar appearing in search while any related keywords are still hot!
Everyone appreciates clarity
Long headers will bore your audience’s socks off (and confuse them to boot). Short, super-clear titles are always a winner, and can be just intriguing enough to spark interest, without giving away too many of your secrets
Everyone responds better to a unique brand voice
It’s an important point, and one that can really help you create great webinar titles that set your content apart from the rest. As a brand, you have your own tone and style of writing – so make sure your title sounds like it’s coming right from you.
Don’t be afraid to be a little playful or provocative with your language if this is in keeping with the way you normally communicate with your customers and peers. For example, alliteration can add a light-hearted element to your copy without muddying the message.