Lead generation KPIs (key performance indicators) are critical for tracking and measuring the effectiveness of marketing…

Data plays a key role in building better marketing strategies that help you generate more engagement…

B2B buyer intent data can help businesses understand audiences, particularly those with the highest potential to…

Identifying sales-qualified leads (SQLs) is crucial to effective sales outreach. The more accurate the qualification process,…

First-party data is data collected directly from your own customers. Unlike with second and third-party data,…

B2B marketers need to know their audience. But how do you get to *know* your audience?…

Audiences expect to be catered to. They expect to easily find information relevant to them without…

The term “digital experience” can mean nearly anything today — from user interactions with your app…

Marketers obsess over customer and user experience. And it makes sense why: better experiences drive better…