First-party data is data collected directly from your own customers. Unlike with second and third-party data,…

In B2B marketing, it’s all about the data. First-party, second-party, third-party and even zero-party data is…

B2B marketers need to know their audience. But how do you get to *know* your audience?…

The term “digital experience” can mean nearly anything today — from user interactions with your app…

Marketers obsess over customer and user experience. And it makes sense why: better experiences drive better…

When you engage with a customer, what happens? They, the customer, decide to take a next…

It takes a lot of marketing energy — from content generation and content repurposing to audience…

Customer engagement is any interaction where a business connects with its audience to nurture and grow…

A successful virtual event is the product of many parts working in harmony. The event’s structure,…