April 09, 2019 Michael Mayday
Here is a fact about webinar marketing: Thursday is the best day for webinar attendance, followed closely by Wednesday. Here’s another fact webinars in general: about two-thirds of ON24 users personalize webinars to their audience while over a third produce one-to-one webinars for targeted accounts.
There are a lot of facts to learn about webinars, from the best time to attend to what tools practitioners use to record video. Fortunately, you can find all of them in the ON24 2019 Webinar Benchmarks Report.
This year’s benchmarks report assesses the trends behind webinar use in 2018, evaluating everything from the best day to send promotional emails (Wednesday) to which webinar formats are taking off with practitioners (video adoption, for example, jumped by 16 percent).
But the 2019 edition of ON24’s Webinar Benchmarks Report is a little different. We not only included a quantitative assessment of the state of webinars circa 2018, but we also asked our community members what they think about webinars today and how they are actually using webinars.
So, what did they have to say? Here are a few high-level takeaways:
- 76% of respondents say webinars allow them to drive more leads
- 86% of participants say they run up to 150 webinars in a given year
- 89% of those offering webinar-based training say they can easily scale programs
- 52% of respondents say they share quality leads generated from webinars with sales
Why does this matter? Because a well-run webinar program is defined by knowing what’s possible and how. The ON24 2019 Webinar Benchmarks Report provides you with the ability to make your one-to-one communications scale in a digital world. This is especially important as marketing budgets, and the pressure to prove ROI, grow.
In fact, according to Demand Generation Report’s “2019 Demand Generation Benchmarks Report,” 58 percent of B2B marketers cite webinars as their most successful tactic for top-of-funnel engagement. Nearly half said webinars were the most effective channel they had in converting and accelerating leads at middle and late stages of the funnel.