When you pass the W.E.B.I.N.E.R.D. Education course, not only will you walk away with advanced ON24 platform tips and webinar best practices, but you’ll get to pick out your preferred webinerd gear from our swag library, from t-shirts to puzzles and more.Â
How to participate:
All the homework, assignments, extra credit and classes can be found on-demand below. The ON24 marketing professors have prepared 10 short sessions packed with actionable tips for your webinar programs. Check out the curriculum below:
| Homeroom | ON24 Features You Should Definitely Be Using |
| 1st Period | How to Create A Kick-A$$ Webinar Brief |
| 2nd Period | Best Practices for A/B Testing Webinar Promotions |
| 3rd Period | How to Optimize Audience Engagement |
| Design Class | Designing the 360-degree Webinar Experience |
| 4th Period | 5 Ways to Use Your Attendee Data Strategically |
| 5th Period | How to Circulate the Success of Your Webinar Program within Your Company |
| 6th Period | Extending the Life of Your Webinar |
| 7th Period | How to Use ON24 Target to Create Personalized Experiences at Scale |
| 8th Period | How to Drive Ongoing Content Journeys |
Learn about your fellow webinerds who won a W.E.B.I.N.E.R.D. Superlative.
We know you’ve been up to stellar work with your webinar programs, so share what you’ve been doing to improve and optimize along with any takeaways from your coursework that you plan to implement.
Every webinerd needs some down time from school, so each submission will earn you an “Its’ Webinar O’Clock Somewhere” koozie.
Tell us your story.
Chief Webinerd
As VP of Marketing and Chief Webinerd for ON24, Mark is the world’s leading voice for webinar marketing and is the host of the ON24 “Webinar Best Practices Series” which has thousands of followers. Mark presents at conferences around the globe on the art and science of webinar marketing and believes that all webinars should be nothing short of completely awesome.
Director, Customer Marketing
Tiffany Beddow is the Director of Customer Marketing at ON24. She’s an expert in building frameworks for developing customer stories at scale and cultivating customer communities. Since joining ON24, her passion has been growing the ON24 community aka the “webinerd” movement and connecting customers with each other.
Sr. Manager Demand Generation Operations
Jack is the Sr. Manager of Demand Gen Operations at ON24. In this role, he leads a team of marketers who create and execute digital communications and integrated campaigns leveraging multiple marketing technologies. He has a proven track record to challenge the status quo and raise the operations bar for ON24. He has a passion for improving processes to get the most out of programs.
Marketing Manager, Demand Generation
Tara Shirakh is the Demand Generation Marketing Manager at ON24. In her role, she creates and executes many exciting digital and integrated campaigns for strategic accounts that get webinerds and soon- to -be webinerds excited for all of ON24’s products and services. Tara has a passion for generating growth, building relationships and spreading the webinerd love!
Product Marketing Manager
Steph Dang is a Product Marketing Manager at ON24, driving product positioning and championing the voice of the market and customer. Previously, she was responsible for product releases, as well as customer adoption and communications, at Xtime (a Cox Automotive brand). There, she managed best practice webinars and realized what features and functions were needed to enhance engagement—concepts that she brings to her role at ON24 to ensure marketers get the most value out of the ON24 platform.
Customer Marketing Manager
As Customer Marketing Manager at ON24, Samira manages customer advocacy and builds outlasting relationships with current customers to keep them at the forefront of every marketing decision. Samira brings a little over a year of connecting with customers to keep them engaged and educated on all things ON24 to help grow their careers.
Director, Product Marketing
Kristine is the Director of Product Marketing at ON24. She is focused on market research, product strategy, positioning, messaging, and customer communication to ensure all ON24 users are kept up to date on our latest developments and launches.
Sr. Manager, Brand & Creative Strategy
