Through webinar programs and multimedia content experiences, SAP marketers can engage audiences, understand behavior and make smarter business decisions. More than 45 SAP business units, including SAP Customer Experience, SAP Ariba, SAP Education and more, use ON24 webinars to drive results.
View ON24 Webinar details directly in SAP Marketing Cloud’s Event Management App.
Use audience interactions, from registrations to poll responses, to nurture and engage prospects.
Use event performance and audience engagement to inform campaign planning.
The ON24 integration with SAP Marketing Cloud allows marketers to view webinar details and registrant / attendee data directly in SAP Marketing Cloud. With this integration in place, marketers can take advantage of existing SAP MC functionality, such as Interactions and Segmentation to act on integrated data.
To connect ON24 and SAP Marketing Cloud, log into SAP Marketing Cloud and create a new instance of SAP Marketing Cloud’s “Event Management” application. Once open, enter your ON24 API credentials, including your API Key and client ID.
When it comes to engaging customers, having the right audience metrics makes all the difference. For SAP HANA, that meant getting the right integrations in place with ON24 and discovering that each webinar produced, influenced $50,000 in pipeline.
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