Return on Engagement Week - 16-20 August

Date16-20 August

Time11am BST | 12pm CEST

Return on Engagement Week

When it comes to our marketing, metrics matter. But capturing the “right” insights isn’t always cut and dry. Especially in a hybrid world where we’re juggling between physical and digital touchpoints, navigating non-linear buying journeys and collecting more data than we know what to with. 

It’s time to rethink old metrics and double down on data that actually converts.

Join us from 16-20th August at 11am BST | 12pm CEST for “Return on Engagement Week,” a week-long virtual summit where five of the most cutting-edge companies – in industries ranging from tech to life sciences to manufacturing and beyond – will show you why engagement is the ultimate metric for marketing success, and how to maximise your return on engagement to convert prospects into customers.  

During this event, you’ll discover: 

  • How to rethink success metrics for a hybrid world 
  • Tricks to maximise engagement during your webinar and digital-events 
  • How to use engagement data to get a 360-degree view of your prospects
  • Real-world examples of how leading brands use audience engagement to turn webinar and event attendees into sales conversations  

Is ROE the new ROI? Register now and find out. 

Registration

Agenda

  • Monday 16th
  • Tuesday 17th
  • Wednesday 18th
  • Thursday 19th
  • Friday 20th
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How Thermo Fisher Scientific Drives Engagement with Digital Experiences

Keynote Session Track

The team at Thermo Fisher Scientific once relied on in-person events to educate potential VARs on their latest scientific offerings. But, like many manufacturing companies in 2020, the team has found new ways of driving demand in a virtual world. 

Tune in to hear how Senior Events Specialist, Thermo Fisher Scientific, Materials & Structural Analysis Division, Thelma Pichel creates engaging, digital conference experiences that establish thought leadership and drive engagement. 

Learn how they:

  • Track and apply engagement insights and data
  • Engage audiences from pre to post event 
  • Establish thought leadership within virtual conferences
  • Attract new leads and nurture existing ones

Thermo Fisher Scientific11am BST | 12pm CEST

How Thermo Fisher Scientific Drives Engagement with Digital Experiences

Thermo Fisher Scientific11am BST | 12pm CEST

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Lessons From 1,000 Webinars: An Inside Look at Informa’s Webinar Engine

Keynote Session Track

What do you learn from running 1,000 webinars a year? A whole heck of a lot about a whole range of topics – including audience engagement, promotion, quality control, operational efficiency, analytics, innovation, and client management.

Tim Stark leads a team at Informa which provides webinar management services to over 100 brands across 30 different markets. In this on-demand webinar, he’ll share his best practices, answer your questions, and provide a well-seasoned perspective on these and other issues:

  • Developing webinar content that audiences love
  • Modernising the ‘virtual event’ experience
  • Creating and promoting webinars as a series
  • Maintaining webinar quality at scale
  • Reporting and analysing webinar results

Informa11am BST | 12pm CEST

Lessons From 1,000 Webinars: An Inside Look at Informa’s Webinar Engine

Informa11am BST | 12pm CEST

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How Zendesk Achieved 183% YoY Growth with Regional Experiences

Keynote Session Track

Zendesk powers innovative customer experiences for dozens of businesses around the world. But great CX means different things to different people. That’s why the team relies on audience engagement to create highly-targeted virtual experiences tailored to the unique needs of every audience. 

Join us and you’ll hear how Mark Burke (Senior Global Webinar Manager, Zendesk) used return on engagement to pivot a large-scale virtual event into a series of personalised regional experiences that more than doubled global attendance and conversion rates. 

He’ll share how he:

  • Used gamification to expand his dataset and maximise the impact of “CX Trends 2021”
  • Produced and launched 17 digital experiences tailored to various regional audiences
  • Uses audience engagement to measure the success of his digital experience programs 
  • Achieved 183% YoY event attendance growth and a 50% conversion rate 

Zendesk11am BST | 12pm CEST

How Zendesk Achieved 183% YoY Growth with Regional Experiences

Zendesk11am BST | 12pm CEST

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How Bentley Systems Scaled Its Digital Engagement Program with ON24

Keynote Session Track

The team at Bentley System uses webinars to attract, educate and retain a strong user base. But, to keep pace with their rapid growth, the team needed a way to scale their webinar programs without losing impact or quality. 

Join us and you’ll hear from Antony Riand, Sr. Marketing Manager at Bentley Systems, on how he used the ON24 Digital Experience Platform to build and deliver over 1,000 webinars in 12 languages in 2020 alone. 

Learn how they:

  • Attract new users and retain existing ones with educational webinar experiences  
  • Extend the life of their webinars with searchable, on-demand content libraries 
  • Measure success and find opportunities for growth with ON24 Advanced Analytics 
  • Automate the sales process by integrating ON24 with their CRM (SAP Marketing Cloud)

Bentley Systems11am BST | 12pm CEST

How Bentley Systems Scaled Its Digital Engagement Program with ON24

Bentley Systems11am BST | 12pm CEST

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How Agilent Technologies Optimised Its Digital Marketing Strategy with ON24

Keynote Session Track

Without in-person events to drive pipeline,  science and technology manufacturer Agilent needed an in-house, digital-marketing strategy capable of spanning their vast target audience, multiple channels, and every stage of the buying journey. 

Tune in to hear from Agilent’s Digital Marketing Specialist, Edina Sehovic, on how her team leverages ON24 to support clients, communications and data flow, driving sales for each product line. 

Learn how they:

  • Create personalised experiences for targets audiences in 6 major markets 
  • Optimise and scale engagement programs with an in-house approach 
  • Efficiently onboarded and transitioned to the ON24 digital experience platform 
  • Leverage ON24 integrations to streamline sales lead hand-off process

Agilent Technologies11am BST | 12pm CEST

How Agilent Technologies Optimised Its Digital Marketing Strategy with ON24

Agilent Technologies11am BST | 12pm CEST