Sr. Marketing Program Manager, ServiceNow
Title: Sr. Marketing Program Manager
Webinerd Since: 2016
Location: San Francisco Bay Area
Brandy Rowden ran over 150 webinars for ServiceNow in 2018 and is ready to keep growing their webinar program. Learn more about Brandy from our interview with her below:
To you, what does it mean to be a webinerd? To me, it means being the subject matter expert on all things webinar related and being able to influence across the organization with that expertise.
An app/tool that I can’t live without is… Our webinar calendar. It is the single source of truth for what’s happening with the program.
When I’m not in the office, you can find me…either leading a Group Fitness class or on the golf course.
What is one of your career highlights? What are you most proud of in your career thus far? Coming on-board at ServiceNow and really making an impact with the webinar program. There was a program in place at the time, but I was able to step in, grow the program, and evolve it into the #1 Demand Gen Machine of the marketing organization.
I love ON24 because… They truly are a business partner. Our relationship has helped us deliver a great experience and continue to innovate and up-level our webinar experience.
Why is the ON24 webinerd community important to you? I love to hear what other marketers are doing, how they are accomplishing their goals and what new things they are trying. We can bounce ideas off of each other or discuss challenges and try to come up with solutions.
Customers come into a webinar and say, ‘This is really cool!’ That makes me look like a rockstar.
Marketing Programs Manager
Senior Manager Webinar Programs
Vice President of Demand Generation