White Paper

Getting Started Guide

At ON24, we are changing the way companies communicate. Our interactive webinar tools let you deliver media-rich webinars that generate leads, drive pipeline, and — most importantly — engage your audience. And our virtual environments make it easy to hold a digital conference or create a virtual classroom. With our robust catalog of products, ON24 has what you need to accomplish all your business objectives. Here are just a few of the ways you can use our webinars and virtual environments:

Marketing

  • Demand generation marketing: Webinars have been rated as the #1 marketing tactic for generating leads, according to Forrester’s Tech Marketing Planning Guidance.
  • Lead nurturing: Move prospects through the sales funnel with innovative webinars and virtual environments that further educate prospects.
  • Partner onboarding and enablement: Create partner-enablement portals as a single destination for all the tools and resources partners need to be successful. Foster an online partner community that encourages social interactivity and engagement while also creating demand and awareness for your products and solutions.
  • Partner training: Use ON24 to deliver high-quality training webinars and product content directly to your partner community, regardless of their location. Create a virtual corporate university to house and continually update live and on-demand webcasts and other educational content.
  • Global events: Create virtual venues with multiple language options, allowing you to increase your ROI by reaching audiences around the world by making the content available to a global audience who can participate from any location, from any device.

Talent management and learning

  • Onboarding: Easily and efficiently get new hires up to speed with simulive and on-demand webinars or media-rich virtual events.
  • Employee training: Gone are the days of flying trainers around the globe for costly in person sessions. Instead, ON24 provides a suite of training, testing, and certification tools that transform your webinars into a powerful platform for corporate training.

Internal communications

  • Town halls and CEO addresses: Reach your entire workforce, wherever they are, at the same time. And archive critical addresses for on-demand viewing by new hires or employees who were out of office during the live address.
  • Company-wide meetings: Turn your corporate meetings into highly engaging interactive events, packed with Q&A, polls, and collaboration. These interactive features encourage engagement and make employees feel comfortable asking questions, even at large company meetings.
  • Sales kickoffs: Share past successes and new goals with the entire sales team. Save time and money by bringing your global workforce together in a convenient webinar or virtual environment.