The #Webinerd Channel
Framework for Scale: How Grant Thornton Built a Webcast Center of Excellence
Megan Conheeney, Senior Marketing Associate, Digital Marketing, Grant Thornton
Tiffany Beddow, Director, Customer Marketing, ON24
As a leading provider of audit, tax and advisory services, Grant Thornton makes it a top priority to inform and educate its clients on how changes in laws and regulations can impact their businesses. Webcasts are one of the most effective ways to get the word out and engage their clients. With hundreds of webcasts a year, how does Grant Thornton execute across different divisions and regions each year while maintaining consistency?
Tune in to hear how Megan Conheeney, Senior Marketing Associate, Digital Marketing at Grant Thornton built a Webcast Center of Excellence from the ground up and the lessons learned along the way.
Here’s what we’ll cover:
- How to build a webcast center of excellence
- Taking your webcast channel from status quo to status go
- Leveraging webcast data to secure internal buy-in
- Best practices and processes for webcast strategy and execution