Webinar Console Branding Guide
As we reported in the the ON24 Webinar Benchmarks Report, 2017, the average webinar viewing time is 55 minutes. That’s an hour-long opportunity for your webinar presentations to engage your audience, and showcase your corporate branding and messaging. A great webinar design can increase content retention and enhance the audience experience.
Best practices for webinars have a lot in common with those for other kinds of content. Effective webinars — like effective white papers, landing pages, or blogs — need to promote your brand through good design. Company logos should be prominent in your webinar design. One of the easiest ways is to brand your webinar console with a solid background color, and place your company logo prominently in the left-hand corner of the console. This can be accompanied by titles in your webinar presentations, or by taglines. This webinar design layout is simple, but it ensures a prominently visible company logo.
- Best practices for webinars utilizing widgets, slides, and mores
- Webinar design principles to advance your brand and message
- Customizing webinar presentations with images, custom consoles, and more