Oracle + ON24
Oracle is a worldwide software vendor and a leader in the cloud business. It got to where it is now through a range of powerful products and its ability to target its marketing assets to nearly any spot on the globe in nearly any language.
To accomplish this, Oracle adopted an always-on digital approach to educate its clients and generate demand. For Oracle, the ON24 Engagement Platform was the tool it needed to efficiently scale its marketing campaigns across the globe, resulting in a $354M increase in pipeline.