The #Webinerd Channel
How Verint Scales the Reach of High-Value Content with Webinars
Speaker: Ellen Schwartze, Marketing Programs Manager Experience Management, Verint
Moderator: Tiffany Beddow, Director Customer Marketing, ON24
Are you constantly looking for new topics and ideas to fuel your webinar program calendar? Before you start begging your internal subject matter experts for presentation ideas, take a look at what content is already at your fingertips, like case studies, reports and white papers. Ellen Schwarzte, Marketing Program Manager at Verint, realized quickly that there was a treasure trove of opportunity to convert these hefty high-value content pieces into digestible pieces of content that would attract, convert and engage a larger audience than the written pieces alone.
Join our upcoming webinar to learn how Ellen leverages webinars powered by ON24 to execute on converting high-value content into engaging digital experiences.
Here’s what she’ll cover
- How to identify your high-value content
- Tips for turning high-value content into a webinar format
- How to put a plan into action and involve the right stakeholders
- Recent webinar examples and results from webinar format