The #Webinerd Channel
Taking Webinars from Broad-Brushed to Laser-Targeted with ServiceNow
Speaker: Lev Cribb, Webinar Consultant - EMEA Program, ServiceNow
ServiceNow’s webinar programme has become an indispensable part of the company’s growth engine. The single largest lead generator in EMEA, the pipeline influenced by webinars continuously outstrips every other marketing activity.
Join us for this webinar featuring Lev Cribb, Webinar Consultant – EMEA Program Lead at ServiceNow. In this interactive webinar, learn how a successful webinar programme can benefit both acquisition and growth sales, as ServiceNow demonstrates with their account-based marketing approach and ON24 Target.
You’ll come away from this session having learned how ServiceNow:
- Have increased the on-demand consumption of their webinars by 90% in the first 5 months of 2018 using ON24 Engagement Hub.
- Creatively boosted their webinar programme pipeline influence in H1 of 2018 – the results were 538% higher than the next most effective campaign type.
- Gained 66% more webinar attendees than last year alone.