The #Webinerd Channel

How to Scale Your Content Marketing Program With Webinars

On-Demand Webinar
Speakers: Dani Fankhauser, Director of Content, Reflektive
Neal Amsden, Vice President of Demand Generation, ON24

As a fast-growth startup, Reflektive needed a way to build its brand and generate qualified leads, and decided to invest in building a world-class content library. With limited resources, the company found its webinar program was a trigger that facilitated creation of content across formats.

Learn how Reflektive used webinars to become the top thought leader in performance management. We use our webinar program to:

  • Build relationships with influencers in our space
  • Source content for blog posts
  • Use as an offer for email, social, and paid lead gen
  • Promote customers as thought leaders and educate customers on best practices